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Assistant Store Manager, Sales & Service - Berlin Mitte
Alo Yoga — быстрорастущий глобальный бренд с сильной корпоративной культурой. Позиция в центре Берлина предлагает отличные возможности для карьерного роста в индустрии моды и велнеса, хотя работа в ритейле предполагает высокую интенсивность и работу по выходным.
Сложность вакансии
Роль требует баланса между операционным управлением и активным коучингом команды на торговой площадке. Основная сложность заключается в необходимости поддерживать высокие стандарты клиентского сервиса премиум-бренда при одновременном достижении агрессивных бизнес-показателей.
Анализ зарплаты
Зарплата для позиции Assistant Store Manager в Берлине обычно находится в диапазоне 40,000–52,000 евро в год. Учитывая премиальный статус бренда Alo Yoga, можно ожидать предложение по верхней границе рынка плюс бонусную часть за выполнение KPI.
Сопроводительное письмо
I am writing to express my strong interest in the Assistant Store Manager, Sales & Service position at Alo Yoga in Berlin Mitte. As a dedicated professional with a deep appreciation for Alo’s mission of mindful movement and studio-to-street culture, I am eager to bring my leadership experience to your flagship location. I have a proven track record of driving sales targets while maintaining an exceptional guest experience, which aligns perfectly with the 'north star' objective of this role.
In my previous retail leadership roles, I have successfully managed high-performing teams through continuous coaching and strategic workforce planning. I am particularly drawn to Alo’s entrepreneurial spirit and the emphasis on elevating talent. I am confident that my ability to analyze business metrics and translate them into actionable floor strategies will contribute significantly to the success of the Berlin Mitte store. I look forward to the possibility of discussing how my background in premium retail management can support Alo’s growth in the European market.
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Описание вакансии
WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OBJECTIVE
The Sales & Service Manager is a critical member of the store leadership team accountable for bringing ALO’s business and guest experience strategy to life in the store. This individual is passionate about business targets, sales, guest experience, and elevating talent to meet ALO’s guiding principles. This role’s north star is pointed at ensuring that guest experience in the store is exceptional.
RESPONSIBILITIES
Sales & Service Leader
- Investigate and root cause sales opportunities, partnering with the General Manager to escalate process or system gaps
- Oversee the Sales & Service team to execute an exceptional guest experience on the floor through assessing the level of guest connection and technical product education and supporting team members to address gaps through feedback and coaching
- Continue to build the client relationship daily with our customers
- Ensure effective sales floor coverage through the development of workforce solutions and leading selling initiatives throughout the store as needed
- Partner with the General Manager to build the Sales & Service strategy for the store and execute implementation with the Sales & Service team
Business Leader
- Represent the business in meetings and on conference calls, in partnership with General Manager
- Review, Monitor and partner with General Manager to manage the budget, reporting and other business data; including metrics (e.g. Expenses, Sell-Thru) and inform planning processes (e.g., quarterly business review and sales planning)
- Future planning workflow business needs to protect optimal performance
People Leader
- Ensure that the Sales, Service, and Community team exudes ALO's mission and guiding principles to effectively communicate to our visitors who we are, what we do and why we do what we do
- Leads a team through accountability, continuous coaching on a regular basis, development of talent, and elevating effective communication throughout the Operations and Visual team
- Establish internal & external pipeline through succession planning and recruitment strategy
- Writes an effective schedule that prioritizes the best business strategy, in partnership with the General Manager
Business Partner
- Oversees the execution of certain deliverables on the ALO Sales and Service Model, protecting operational efficiency
- Collaborates and implement General/Store Manager’s vision and work cross-functionally with business partners, as directed, to support all-level organizational goals
- Demonstrate an ability to navigate the organization with a balance of business need and brand culture
QUALIFICATIONS
- Prior leadership experience experience in retail or related industry
- Working knowledge of MS Office (Word, Excel and Outlook)
- Extraordinary interpersonal and communication skills, both verbal and written
- Agile with the ability to handle multiple tasks in a changing environment
- Highly Motivated by driving business in a fast-paced, innovative environment
- Business owner mindset with an entrepreneurial spirit
- Independent work ethic, time management skills, and personal accountability
- Aligns with and embodies ALO’s Guiding Principles
- Seniority Level: Mid-Senior level
Sales & Service Manager Schedule
The Sales & Service Manager role is a full-time role with a 40-hour workweek (5 days) consisting of 75% of those hours managing the retail floor and coaching and developing the team. In an effort to build a balanced schedule that supports the needs of the business and our teams, we expect all full-time employees to be available for opening, closing and weekend shifts.
Diversity and Inclusion statement
As an Equal Opportunity Employer, ALO does not discriminate against applicants or employees because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by statutory law. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.
Interview Process adjustments
If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application or by emailing europehr@aloyoga.com. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.
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Навыки
- Sales Management
- Retail Operations
- Team Leadership
- Coaching
- Customer Experience
- Microsoft Office
- Budget Management
- Recruitment Strategy
- Visual Merchandising
- Time Management
Возможные вопросы на собеседовании
Проверка соответствия ценностям бренда Alo Yoga.
Как вы понимаете концепцию 'mindful movement' и как бы вы транслировали её клиентам и сотрудникам в торговом зале?
Оценка навыков управления продажами и аналитического мышления.
Опишите случай, когда вы выявили пробел в продажах. Какие конкретные действия вы предприняли для исправления ситуации и каков был результат?
Проверка лидерских качеств и навыков наставничества.
Как вы подходите к коучингу сотрудника, который технически подкован, но не справляется с установлением эмоционального контакта с клиентом?
Оценка умения работать в режиме многозадачности.
Как вы расставляете приоритеты между административными задачами (графики, отчеты) и необходимостью присутствовать на торговой площадке в пиковые часы?
Проверка навыков работы с клиентами в премиальном сегменте.
Расскажите о вашем опыте построения долгосрочных отношений с клиентами (клиентелинг). Какие инструменты вы используете для удержания лояльной базы?
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