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CRM Executive
Отличная вакансия с четкими требованиями и привлекательным соцпакетом, включая помощь в релокации и питание. Компания предлагает хорошие возможности для профессионального роста в международной среде.
Сложность вакансии
Роль требует уверенного владения CRM-платформами и аналитического склада ума. Наличие опыта в iGaming или e-commerce является важным преимуществом, что сужает круг подходящих кандидатов.
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции CRM Executive в Варшаве с опытом от 2 лет рыночный диапазон составляет от 9,000 до 14,000 PLN гросс. Предложение medier конкурентоспособно за счет дополнительных льгот и релокационного пакета.
Сопроводительное письмо
I am writing to express my strong interest in the CRM Executive position at medier. With over two years of experience in managing customer lifecycles and a proven track record of executing multi-channel campaigns, I am confident in my ability to drive engagement and retention for your diverse portfolio of clients. My hands-on experience with platforms like Braze and HubSpot, combined with a data-driven approach to segmentation, aligns perfectly with the requirements of this role.
I am particularly drawn to medier’s collaborative culture and your focus on combining creativity with data-driven insights. Having worked on complex A/B testing and performance tracking in my previous roles, I am eager to bring my analytical skills to your team to optimize campaign performance. Furthermore, my familiarity with HTML for email and my commitment to GDPR compliance ensure that I can contribute effectively from day one while maintaining the highest standards of communication.
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Откликнитесь в medier уже сейчас
Присоединяйтесь к medier в Варшаве и развивайте CRM-стратегии в динамичной среде с отличным релокационным пакетом!
Описание вакансии
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
We are looking for a highly motivated and detail-oriented CRM Executive with at least 2 years of experience to join our marketing or customer engagement team. The ideal candidate will have hands-on experience with CRM tools and platforms, and a strong understanding of customer lifecycle management. Experience within the e-commerce or iGaming sectors will be considered a significant advantage.
As a CRM Executive, you will support the planning, execution, and optimization of customer communication strategies to increase engagement, retention, and customer lifetime value.
Key Responsibilities:
- Campaign Management:
Plan, execute, and analyze CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging).
- Customer Segmentation:
Create and manage customer segments based on behavior, preferences, and lifecycle stages to drive targeted communications.
- Content Coordination:
Work with content and design teams to ensure campaigns are visually appealing, personalized, and aligned with brand messaging.
- Platform Management:
Use CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove, etc.) to set up, track, and optimize campaigns.
- Data Analysis & Reporting:
Monitor key CRM metrics (open rates, click-through rates, conversion rates, churn, etc.) and generate actionable insights to improve performance.
- Lifecycle & Retention Strategy:
Assist in developing and refining customer retention and reactivation strategies.
- Compliance & Best Practices:
Ensure all CRM communications comply with relevant data protection laws (e.g., GDPR) and follow industry best practices.
- Collaboration:
Work closely with product, customer support, and marketing teams to align CRM strategies with broader business goals.
Key Skills & Requirements:
- Minimum 2 years of experience in a CRM or customer retention role.
- Hands-on experience with at least one CRM platform (e.g., Salesforce, HubSpot, Braze, etc.).
- Strong analytical skills and experience with A/B testing and performance tracking.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Experience in e-commerce or iGaming is highly desirable.
- Familiarity with HTML for email is a plus.
- Proactive, data-driven, and customer-focused mindset.
What We Offer:
✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
🛂 Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
🏋️ On-Site Fitness Corner: Stay active while at work!
🗣 Language Courses: Partial reimbursement for language learning.
🎁 Birthday Gift: Because your special day matters to us!
🌴 Paid Time Off: 24 annual vacation days to relax and recharge.
🥗 Office Meals: Enjoy breakfasts and lunches (partially covered by the company).
Join us in shaping the future of CRM marketing! 🚀
Reshape marketing with us. Let’s work!
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Навыки
- CRM
- Salesforce
- HubSpot
- Braze
- Klaviyo
- Optimove
- A/B Testing
- Data Analysis
- Email Marketing
- SMS Marketing
- Push Notifications
- GDPR
- HTML
- Customer Lifecycle Management
- Segmentation
Возможные вопросы на собеседовании
Проверка технического владения инструментами, упомянутыми в вакансии.
С какими конкретно CRM-платформами (например, Braze, Salesforce, Optimove) вы работали и какие сложные автоматизации настраивали?
Оценка аналитических способностей и умения работать с данными.
Расскажите о случае, когда результаты A/B теста заставили вас полностью изменить стратегию кампании. Что именно вы тестировали?
Проверка понимания специфики удержания клиентов.
Какие метрики вы считаете наиболее критичными для оценки успеха стратегии реактивации оттока (churn reactivation)?
Оценка навыков сегментации.
Как вы подходите к сегментации базы данных для нового продукта, если исторических данных о поведении пользователей еще недостаточно?
Проверка знаний в области комплаенса.
Как вы обеспечиваете соблюдение правил GDPR при планировании и рассылке массовых маркетинговых кампаний?
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