CRM Manager (IGaming)

I am writing to express my interest in the CRM Manager position for your new iGaming project in the LATAM market. With over two years of experience in CRM and retention, specifically within digital products, I have a proven track record of managing multi-channel communications including email, SMS, and push notifications to drive player engagement.

I am particularly excited about the opportunity to implement gamification mechanics like mystery boxes and advent calendars, as I have previously worked with similar tools to boost LTV and reactivation rates. My technical proficiency with platforms like Customer.io and Smartico, combined with my B2 English level, allows me to effectively manage complex lifecycle campaigns and segment user bases for maximum personalization.

I am eager to bring my expertise in hypothesis testing and data-driven optimization to your team to help scale this new venture. Thank you for considering my application.