GTM Marketing Lead

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GTM Marketing Lead

Company: Swan

Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. They hire passionate Bitcoiners and operate as a fully distributed startup team.

Applicants must be located in and authorized to work in the United States.

Responsibilities:

• Own acquisition programs across paid and owned channels: creative, landing pages, conversion, and experiments produced and iterated with AI tooling
• Understand client segments and develop narratives and content for each segment
• Drive and facilitate Go-to-Market (GTM) for one or more Swan products as GTM Lead, with metric-driven baselines and targets
• Plan and ship acquisition experiments using AI to produce variants, briefs, and creative at volume in a machine+human loop
• Own GTM product positioning, launches, and growth loops tied to business and product goals each quarter
• Manage cross-functional teams and act as project manager for new initiatives

Requirements:

• Minimum 7–10 years of experience in marketing
• Operator and builder who runs campaigns and journeys at speed, with an AI-native mindset and strong judgment
• Fluent across paid and owned acquisition and comfortable owning the full loop (acquisition → conversion → retention)
• Excellent organizational skills; able to manage multiple projects and deadlines
• Exceptional writing, storytelling, and data-driven communications skills
• Experience creating AI-assisted workflows (agents, prompts, automations)
• Strong understanding of Bitcoin and ability to evangelize Bitcoin principles

Stack:

AI (agents, prompts, automations), paid acquisition, owned channels, landing pages, conversion optimization, GTM, product marketing, analytics

Benefits:

• Compensation: $91k–$120k (estimated)
• Role may include base salary, equity, and benefits

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