Performance Marketing Specialist — B2B SaaS / FinTech

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Performance Marketing Specialist — B2B SaaS / FinTech

Kanzum is a B2B fintech platform building embedded financial infrastructure and cross-border payment solutions across Africa, MENA, and Asia.

We’re looking for a Performance Marketing Specialist (Middle / Senior / Lead) to take ownership of paid acquisition and help build a predictable system for generating high-quality B2B leads.

What you’ll do:

— Launch, manage, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid channels

— Manage advertising budgets and scale successful growth hypotheses

— Run A/B tests across creatives, audiences, and landing pages

— Analyze the full funnel from click to deal and improve CPL and conversion rates

— Work with HubSpot, Apollo, Clay, and marketing analytics

— Partner closely with the CMO and Sales team to improve lead quality and grow pipeline

— Explore new acquisition channels and growth opportunities

What we’re looking for:

— 3+ years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition

— Experience in B2B SaaS, FinTech, AI, or other tech companies

— Strong hands-on experience with Google Ads and LinkedIn Ads

— Experience with Meta Ads and other paid channels

— Understanding of the full customer journey from acquisition to revenue

— Experience with HubSpot or similar CRM platforms

— Experience with Apollo, Clay, or similar data enrichment tools

— Strong analytical and data-driven mindset

— English level: B2+ / C1

Nice to have: ABM experience, long B2B sales cycles, GA4, Looker Studio, SQL, marketing automation, and AI tools such as ChatGPT, Claude, or Gemini.

🌍 Remote

🕐 Full-time

If you’re passionate about performance marketing and know how to turn paid acquisition into real pipeline and revenue — we’d love to hear from you.

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