Retention Manager

Описание вакансии

#Vacancy #retention #CRM #CRM_Marketing

💫iGaming group of companies is looking for a Retention Manager

Requirements:

• 2+ years of experience in retention, CRM, or lifecycle marketing roles;
• Experience in segmentation, customer journey mapping, and lifecycle communication;
• Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus;
• Experience in drafting and conducting marketing activities for player retention and return;
• Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;
• Strong English skills, with ability to write and communicate briefs and tasks;
• Experience with client segmentation, preferably RFM;
• Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;
• Knowledge of market and competitor analysis methods

Responsibilities:

• Develop and execute retention strategies to improve customer engagement and reduce churn;
• Plan and manage multi-channel campaigns across the customer lifecycle;

Segment audiences and personalize communications/promotions based on user behavior and data insights;

• Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);
• Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

💌 Interested?

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