Strategic Technical Lead (Marketing Engineering)

Описание вакансии

\* Monitoring and optimising Core Web Vitals and mobile performance — diagnosing and resolving issues that require deep technical expertise

\* Implementing AI-driven features where you need to evaluate feasibility, set the approach, or prove the concept before handing off

\* Building the first version of content models, ingestion pipelines, or integration patterns that engineers across departments will extend

HOW YOU’LL RAISE THE BAR…

\* Mentoring and coaching colleagues at all levels on web best practices, modern development approaches, and AI tooling — acting as a role model across the organisation and potentially the broader industry

\* Sharing knowledge proactively through documentation, internal sessions, and external contributions

\* Collaborating as a credible technical peer with product and platform engineering teams across departments — not just marketing colleagues

THIS POSITION IS FOR YOU IF YOU HAVE…

\* 12+ years of professional web development experience, with at least 5 years in B2B SaaS at a senior or principal level

\* Deep, hands-on expertise with Astro.js and Sanity; candidates from a Next.js or similar TypeScript-first framework background will be considered provided they can demonstrate Sanity depth and a clear path to ramping up on Astro

\* A proven track record of leading major website projects with significant strategic and organisational implications — not just building, but deciding what gets built and being accountable for the outcome

\* Experience designing experimentation and personalisation infrastructure — A/B testing frameworks, dynamic content delivery, and the architectural patterns that enable growth teams to move fast at scale

\* Strong understanding of technical SEO at a systems level — architecture, rendering strategies, structured data, and crawlability — approached as an engineering discipline that creates compounding gains

\* Strong experience with headless CMS architecture — ideally Sanity, but Contentful or equivalent is relevant. Comfortable designing content models, reusable modular blocks, and COPE content pipelines

\* Deep experience with the web analytics and tracking layer — event architecture, GTM, and data collection implementation

\* Experience integrating with marketing automation and analytics platforms (e.g., HubSpot, Marketo, Segment, Google Analytics/GTM)

\* Significant experience working within and actively improving structured engineering workflows — version control, branching strategies, PR review processes, deployment pipelines, and incident management

\* Proven ability to collaborate as a credible technical peer with product and platform engineering teams across departments

\* Practical, daily use of AI development tools (Cursor, GitHub Copilot, Claude, etc.) and experience implementing AI-driven site features with measurable outcomes

\* Demonstrated ability to influence senior leadership and external stakeholders through technical expertise and strategic thinking

\* A track record of developing new approaches, methodologies, or standards that have been adopted across an organisation or recognised within the industry

\* The ability to communicate technical trade-offs in plain language to non-technical stakeholders and influence decision-making at all levels

TO BE CLEAR ABOUT WHAT THIS ROLE IS AND ISN’T…

This is a strategic technical leadership role that happens to require deep engineering capability — not an engineering role with some strategy attached. You’ll be assessed on the decisions you make, the standards you set, and the outcomes you drive — not on lines of code shipped.

\* You won’t be responsible for product/application development — this is a marketing-focused role