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Brand and Creative Specialist
Оценка ИИПривлекательная роль в стабильной компании с инвестициями в $100 млн. Предлагается участие в капитале (equity) для всех сотрудников и возможность влиять на бренд в быстрорастущем регионе APAC.
Сложность вакансии
Оценка ИИПозиция требует сочетания навыков графического дизайна, видеопроизводства и маркетинговых коммуникаций. Основная сложность заключается в необходимости адаптации глобального бренда под культурные особенности рынков Непала и Индии.
Анализ зарплаты
Оценка ИИЗарплата в объявлении не указана, но предлагаемый пакет включает бонусы и опционы. Рыночные оценки для специалистов по брендингу в Непале и Индии варьируются в зависимости от опыта, но наличие западных инвестиций обычно предполагает оплату выше среднего по местному рынку.
Сопроводительное письмо
I am writing to express my strong interest in the Brand and Creative Specialist position at Abacus Insights. With over two years of experience in digital media creation and branding, I am excited about the opportunity to help localize and elevate Abacus Insights’ brand identity within the APAC region, specifically focusing on the Nepal and India markets.
In my previous roles, I have successfully translated complex company values into compelling visual content and managed multi-channel recruitment marketing campaigns. I am proficient in Adobe Creative Suite and Canva, and I have a proven track record of capturing and editing high-quality video and photo content that resonates with diverse audiences. I am particularly drawn to Abacus Insights' mission of transforming healthcare data and would love to bring my storytelling skills to a team that values innovation and collaboration.
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Описание вакансии
About Us
Abacus Insights is transforming how data works for health plans. Our mission is simple: make healthcare data usable, so the people responsible for care and cost decisions can act faster, with confidence.
We help health plans break down data silos to create a single, trusted data foundation. That foundation powers better decisions —so plans can improve outcomes, reduce waste, and deliver better experiences for members and providers alike.
Backed by $100M from top investors, we’re tackling big challenges in an industry that’s ready for change. Our platform enables GenAI use cases by delivering clean, connected, and reliable healthcare data that can support automation, prioritization, and decision workflows—and it’s why we are leading the way.
Our innovation begins with people. We are bold, curious, and collaborative—because the best ideas come from working together. Ready to make an impact? Join us and let's build the future together.
About the Role
We are seeking an experienced Brand and Creative Specialisttosupport the development, localization, and execution of Abacus Insights’ branding initiatives for the APAC region. In this role, you will help ensure our branding, messaging, and visual identity remain consistent with global standards while adapting content for cultural relevance in Nepal & India.
This role sits at the intersection of branding, design, and recruitment marketing and requires close partnership with global marketing, APAC leadership, and the People & Culture teams.
Your day to day
- Translate company culture, values, and work environment into compelling visual and digital content
- Enhance and maintain a consistent company brand identity across digital platforms
- Create visually appealing assets for social media, presentations, recruitment campaigns, and internal communication
- Capture, edit & publish photos and videos for office events, employee stories, leadership messages, and branding campaigns
- Maintain quality checks on branding, including tone, voice, and formatting.
- Assist with event related branding support, including internal events, hiring events, and employer branding initiatives.
What you bring to the team
- Bachelor’s Degree in Marketing, Communications, Business, or related field, or relevant equivalent work experience.
- Minimum 2 years of professional experience in branding, marketing or digital media creation.
- Experience with photography and video creation for branding or marketing.
- Proficiency with social media, design tools and digital marketing software (e.g., Adobe Creative Suite, Canva, HubSpot, etc.).
- Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences.
- Self-starter with the ability to work independently and collaborate effectively with cross-functional team members across India, Nepal and US to drive toward action.
What we would like to see, but not required
- Knowledge of SEO and website analytics
- Experience/interest in AI process improvement and automation
Compensation:Compensation for this role is based on experience, skills, and location, and includes base salary plus eligibility for performance bonuses and equity grants.
What you’ll get in return
- Competitive Leave & Benefits
- Comprehensive health coverage
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
Work arrangements
- Standard hours: 8 hours/day, 5 days/week
- Location: Onsite
- Shift: 10-7 local time
Our Commitment as an Equal Opportunity Employer
As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
At the heart of who we are is a commitment to continuously and intentionally building an inclusive culture—one that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process, aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If there’s anything we can do to support that—big or small—please let us know.
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- Adobe Creative Suite
- Canva
- HubSpot
- Photography
- Video Production
- Digital Marketing
- Social Media Marketing
- Storytelling
- SEO
Возможные вопросы на собеседовании
Важно понять, как кандидат адаптирует глобальные стандарты под локальный менталитет.
Как бы вы адаптировали визуальный стиль американской технологической компании для аудитории в Непале, сохраняя при этом целостность бренда?
Роль предполагает создание контента «под ключ».
Расскажите о вашем опыте полного цикла создания видеоконтента: от идеи и съемки до финального монтажа.
Вакансия находится на стыке маркетинга и HR.
Какие инструменты и каналы вы считаете наиболее эффективными для продвижения бренда работодателя в социальных сетях сегодня?
Работа предполагает взаимодействие с командами в разных часовых поясах.
Как вы организуете свою работу и коммуникацию при взаимодействии с коллегами из США и Индии?
В описании упоминается интерес к ИИ.
Как вы используете инструменты искусственного интеллекта для оптимизации процессов создания контента или дизайна?
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