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Creative Copywriting Senior Associate
Отличная вакансия в титулованном агентстве с мировыми именами в портфолио. Предлагается расширенный пакет льгот, включая поддержку семьи и обучение ИИ, однако отсутствие четкого указания зарплаты немного снижает балл.
Сложность вакансии
Позиция требует высокого уровня владения английским языком и умения работать с крупными международными брендами. Основная сложность заключается в необходимости быстро переключаться между разными тональностями брендов и уверенно презентовать идеи клиентам.
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции Senior Associate в Далласе рыночный диапазон составляет $75,000–$105,000 в год. PMG известна конкурентными условиями, поэтому можно ожидать предложения в этих пределах плюс годовой бонус.
Сопроводительное письмо
I am writing to express my strong interest in the Creative Copywriting Senior Associate position at PMG. With over three years of experience in agency environments, I have developed a sharp ability to adapt brand voices across diverse channels, from high-impact video scripts to conversion-focused social media copy. My approach combines creative storytelling with a strategic understanding of audience behavior, ensuring that every headline not only resonates emotionally but also drives measurable business results.
What draws me to PMG is your reputation for innovation and the opportunity to work with an impressive roster of global brands like Sephora and Nike. I am particularly impressed by your integration of AI tools to streamline workflows, a practice I already embrace to enhance my creative exploration. I am confident that my conceptual strength and commitment to craft will allow me to contribute immediately to your creative team's success and help push your clients' narratives to new heights.
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Описание вакансии
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Who You Will Be Working With
As a Creative Copywriting Senior Associate, you’ll be part of a creative team that cares deeply about craft—writers, designers, producers, and creative leads who like pushing ideas further while keeping the work grounded in what the audience actually feels and needs. You’ll partner closely with creative leadership to shape concepts, refine language, and bring strong copy to life across different formats and channels.
You’ll also collaborate with strategy and account teammates who help clarify the “why” behind the work—audience insight, brand goals, and the role each message plays in a bigger campaign. At times, you’ll work directly with clients, presenting copy directions, explaining your thinking, and helping teams land on language that feels true to the brand and clear to the customer.
What You Will Be Doing
- Write original, engaging copy across a range of projects—campaigns, brand storytelling, product and service messaging, and content systems.
- Adapt your voice quickly and thoughtfully, capturing the tone and personality of multiple brands without losing clarity or consistency.
- Take briefs from early concept to polished execution, exploring different angles and elevating ideas through strong language and structure.
- Present copy and creative concepts with confidence, explaining how the work supports both the creative vision and the business goal.
- Bring sharp attention to detail—tight edits, clean grammar, and wording that feels intentional in every headline, CTA, and long-form line.
- Spot content opportunities by paying attention to audience behavior, customer needs, and cultural moments that can make messaging feel more relevant.
- Stay current on trends in advertising, design, and culture, using what you learn to strengthen the work (not distract from it).
- Use available tools—including AI where helpful—to speed up exploration, sharpen drafts, and streamline workflows while keeping the final voice human and brand-true.
What You Will Bring
- 3+ years of experience in copywriting, ideally in an agency or high-growth brand environment
- Strong writing fundamentals and a clear point of view—your work is polished, purposeful, and easy to understand.
- Experience creating copy for integrated campaigns and performance channels.
- Proficiency in writing for digital platforms, especially paid social, video, and web.
- Range: you can shift tone, voice, and format depending on the brand, the channel, and the audience.
- Conceptual strength: you can generate ideas, not just lines—and you enjoy pushing beyond the first draft.
- Confidence presenting your work and taking feedback well, with the ability to improve copy without losing the original intent.
- A good instinct for what makes messaging effective, and curiosity about how creative connects to real customer action.
- Organization and follow-through: you manage revisions, deadlines, and details without the work feeling rushed.
- Comfort using modern tools to work efficiently, with good judgment about when AI helps and when it does not.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Навыки
- Copywriting
- Creative Strategy
- Content Strategy
- Social Media Marketing
- Brand Storytelling
- Digital Marketing Strategy
- Artificial Intelligence
- Editing
Возможные вопросы на собеседовании
Проверка способности адаптировать стиль под разные бренды из портфолио PMG.
Как бы вы адаптировали один и тот же месседж для премиального бренда вроде Creed и для технологичного гиганта вроде Apple?
Оценка навыков презентации и защиты своих идей перед заказчиком.
Расскажите о случае, когда клиент не принял вашу концепцию. Как вы аргументировали свою позицию и к какому компромиссу пришли?
Проверка опыта работы с современными технологиями в творческом процессе.
Как именно вы используете ИИ в своей работе, чтобы ускорить процесс, не теряя при этом уникальный голос бренда?
Оценка понимания связи креатива и бизнес-показателей.
Как вы определяете эффективность своего текста в перформанс-каналах, таких как платная социальная реклама?
Проверка концептуального мышления.
Опишите ваш процесс перехода от краткого брифа к полноценной концепции интегрированной кампании.
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