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Creative Designer
Привлекательная вакансия в стабильной телемед-компании с удаленным форматом работы и отличными бонусами (unlimited PTO, 13-я зарплата). Четко прописанные обязанности и современный стек технологий.
Сложность вакансии
Роль требует баланса между креативностью и аналитическим подходом к метрикам конверсии. Необходимо умение работать в быстром темпе и знание специфики рекламных площадок (Meta, TikTok).
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции Middle Creative Designer в Мексике при работе на международную компанию рыночный диапазон составляет $2,500 – $4,500 USD в месяц. Предложение Winona, вероятно, находится в этих пределах, учитывая бонусы и удаленный формат.
Сопроводительное письмо
I am writing to express my interest in the Creative Designer position at Winona. With over 3 years of experience in performance-driven design, I have a proven track record of creating high-converting assets for Meta, TikTok, and display networks. I am particularly drawn to Winona’s mission of providing world-class care for women in menopause and would love to apply my skills in bridging brand aesthetics with conversion metrics to support your growth.
In my previous roles, I have successfully collaborated with lifecycle marketing teams to design engaging email campaigns and have a solid proficiency in Figma and Adobe Creative Suite. I am comfortable working in fast-paced, remote-first environments and am excited about the opportunity to contribute to a vertically integrated telemedicine leader. My basic knowledge of HTML/CSS also allows me to effectively troubleshoot and optimize email templates within platforms like Iterable.
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Описание вакансии
About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
About the Role:
We are looking for a Creative Designer to support our performance marketing efforts across paid digital channels and lifecycle campaigns. In this role, you will bridge the gap between high-level brand aesthetics and high-performing conversion metrics. You will be responsible for crafting visually compelling assets across our most critical growth channels—specifically performance advertising and lifecycle marketing.
The ideal candidate thrives in a fast-paced, collaborative environment and understands how to translate complex campaign goals into designs that stop the scroll and drive action.
Seniority Level: Mid Level
Key Responsibilities:
Performance Advertising
- Design visually compelling, conversion-focused ad creatives across platforms such as Meta, TikTok, display networks, and other digital advertising channels.
- Collaborate with the marketing team to understand campaign goals, messaging, and target audience demographics.
- Analyze ad performance metrics and engagement data to identify opportunities for creative optimization.
- Support video editors by creating design assets and graphics used in video ads.
Email Marketing
- Design and review marketing emails in collaboration with the Lifecycle Marketing (LCM) team.
- Assist with organizing and managing email files and assets within Iterable.
- Support the LCM team with email-related design requests.
- Basic knowledge of HTML/CSS is helpful for email design and troubleshooting.
Creative Production
- Produce static ad creatives and variations for ongoing marketing campaigns (typically 4–5 requests per week).
- Design social media graphics and assets when additional support is needed.
- Occasionally assist with print materials for campaigns or merchandise launches.
- Maintain organized design files and asset libraries to support team collaboration and efficiency.
Qualifications:
- 3+ years of experience designing ad creatives for digital advertising campaigns, preferably in a performance-driven environment.
- Proficiency in Figma and Adobe Creative Suite.
- Strong understanding of digital advertising platforms, ad formats, and creative best practices.
- Basic familiarity with HTML/CSS for email design is a plus.
- Strong organizational skills and ability to manage multiple creative requests simultaneously.
- Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, cross-functional environment.
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
- Remote-first, work wherever you choose
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
*Equal Employment Opportunity*
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
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Навыки
- HTML
- CSS
- Performance Marketing
- Email Marketing
- Figma
- Adobe Creative Suite
- Graphic Design
- Iterable
Возможные вопросы на собеседовании
Проверка понимания связи дизайна и бизнес-метрик.
Как вы адаптируете свои дизайн-решения на основе данных о низкой конверсии рекламного объявления?
Оценка опыта работы с конкретными инструментами и платформами.
Расскажите о вашем опыте работы с Iterable или аналогичными платформами для автоматизации маркетинга.
Проверка технических навыков в верстке писем.
Насколько уверенно вы владеете HTML/CSS для решения проблем с отображением email-рассылок?
Оценка способности работать в междисциплинарной команде.
Как вы выстраиваете процесс взаимодействия с видеомонтажерами при создании графических ассетов для видеорекламы?
Проверка навыков тайм-менеджмента.
Как вы приоритизируете задачи, когда одновременно поступает несколько срочных запросов от команд платного трафика и жизненного цикла клиента?
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