CRM Manager

Описание вакансии

Growe welcomes those who are excited to:

• Assist the Head of Region in the design and execution of a localized CRM strategy focused on increasing Player Lifetime Value (LTV) and reducing churn;
• Design, set up, and optimize end-to-end user journey campaigns (Welcome, Retention, Reactivation) across multiple channels;
• Collaborate closely with the Product Department to launch and promote gamified features (Tournaments, Scratch Cards, Missions), ensuring they are integrated seamlessly into the CRM lifecycle;
• Actively propose and test new promotional ideas, mechanics, and communication styles tailored to the Regions user’s preferences;
• Monitor campaign performance, conduct A/B testing, and provide actionable insights to refine the communication strategy and bonus efficiency.

We need your professional experience:

• 2 years of experience in CRM or Lifecycle Marketing, ideally within the iGaming, Fintech, or high-frequency E-commerce sectors;
• Solid understanding of retention KPIs (NGR, Active Days, Churn Rate) and the ability to interpret data to drive decisions;
• A strong interest in gamification and "player psychology", knowing what makes a user come back and engage with the product.

We appreciate if you have those personal features:

• High attention to detail, ensuring data accuracy across management reporting;
• Strong analytical and decision-making abilities;
• Ability to thrive in a fast-paced environment;
• A passion for understanding and meeting customer needs.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.