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About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Designer – Creative Labs (NYC)

(AI-Forward Creative Maker)

About Us

SharkNinja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.

About Creative Labs

Creative Labs is SharkNinja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers and high-velocity makers who energize teams, take risks, champion the craft, and push ideas further in the moment.

We are building a world-class creative team in New York City—designers, writers, image-makers, technologists, and motion artists who shape how SharkNinja brands show up across platforms, channels, and global markets.

Role Overview

We are seeking a Designer with deep AI fluency—a creative who blends conceptual thinking, exceptional design craft, and advanced use of AI tools to accelerate, elevate, and expand what’s possible.

This is a hands-on maker who thrives in a fast-moving environment where ideas evolve in real time. You will concept, design, prototype, iterate, and produce world-class creative in partnership with art directors, writers, strategists, and cross-functional teams. Your comfort with AI—whether for ideation, image generation, motion reference, rapid prototyping, or workflow optimization—will be essential to how work is made inside Creative Labs.

If you are a designer who sees AI not as an add-on but as an extension of your craft, this role is for you.

Key Responsibilities

Concepting + Visual Exploration

• Partner with Art and Copy teams to develop concepts grounded in insight, product truth, and bold creative thinking.
• Use AI tools (Midjourney, Firefly, Runway, Sora, etc.) to explore visual territories, generate references, and expand creative possibilities.
• Contribute sketches, moodboards, storyboards, pitch decks, and prototypes that push creative further.

Design Execution + Craft Excellence

• Produce world-class visual design across campaigns, digital content, social, packaging, retail, and product storytelling.
• Apply advanced skills in layout, typography, composition, and color with precision and taste.
• Transform AI-generated outputs into fully refined, production-ready creative.
• Balance adherence to brand systems with pushing them forward in innovative, modern ways.

AI-Driven Creative Development

• Build and refine visual assets using AI image generation, video/motion tools, and iterative prompting.
• Collaborate with motion partners to bring static designs to life using AI-assisted animation and visual development tools.
• Develop repeatable AI workflows and help the broader team adopt emerging tools, techniques, and best practices.

Creative Collaboration + Spark Plug Mindset

• Bring energy and momentum to creative discussions—helping elevate ideas in real time.
• Work cross-functionally with Product, Marketing, and Engineering teams to translate complex features into compelling visual stories.
• Embrace feedback and iterate quickly, sharpening work at every round.
• Contribute to a culture that celebrates craft, exploration, innovation, and curiosity.

Qualifications & Skills

• 3–6 years of design experience in an agency, in-house creative studio, or consumer brand environment.
• Portfolio demonstrating exceptional design craft and conceptual thinking, including work created or shaped with advanced AI tools.
• AI expertise is a must: fluency with image generation, prompt crafting, AI-assisted motion tools, rapid prototyping, and emerging creative technologies.
• Strong proficiency in Adobe Creative Suite; familiarity with Figma, 3D tools, and generative pipelines.
• Insight into digital, social, and modern content formats—and how AI can accelerate them.
• Ability to manage multiple fast-paced projects with high attention to detail.
• Excellent communication skills; ability to articulate design rationale with clarity and confidence.
• A growth mindset and relentless curiosity about new tools, new formats, new possibilities.

Our Culture

At SharkNinja, we don’t just raise the bar—we obliterate it. Our Outrageously Extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, an experimenter, an AI-native creative, and a natural spark plug, you’ll thrive here.

What We Offer

Competitive health plans, PTO, retirement programs, ESPP, wellness initiatives, SharkNinja product discounts, and access to creative learning experiences led by industry innovators. Joining SharkNinja means joining a community of creators who disrupt markets—not just participate in them.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. 

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$61,700—$112,900 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

Learn more about us:  

Life At SharkNinja  

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com