- Страна
- США
- Зарплата
- 107 096 $ – 157 074 $
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Digital Marketing Manager
Отличная вакансия в стабильной и инновационной компании с прозрачным диапазоном зарплаты и расширенным пакетом льгот. Высокий балл обусловлен культурой компании, возможностью удаленной работы и фокусом на профессиональный рост.
Сложность вакансии
Роль требует глубоких технических знаний в области CRO, GA4 и управления WordPress, а также опыта работы с узкоспециализированными инструментами персонализации и ABM. Высокий порог входа обусловлен необходимостью совмещать аналитические навыки с креативным подходом к созданию лендингов.
Анализ зарплаты
Предложенная зарплата ($107k - $157k) полностью соответствует и даже несколько превышает рыночные стандарты для Senior Digital Marketing ролей в Остине и в среднем по США для технологического сектора. Верхняя граница диапазона характерна для специалистов с глубокой экспертизой в MarTech.
Сопроводительное письмо
I am writing to express my strong interest in the Digital Marketing Manager position at 6sense. With over 6 years of experience in digital strategy and conversion rate optimization, I have a proven track record of managing complex WordPress ecosystems and leveraging data-driven insights to drive pipeline growth. My background aligns perfectly with your need for a specialist who can seamlessly integrate website personalization, AI agents, and advanced analytics to enhance the customer journey.
In my previous roles, I have successfully executed account-based marketing strategies and managed full-funnel optimization projects using tools like Google Analytics 4 and various personalization platforms. I am particularly drawn to 6sense’s mission of multiplying growth and efficiency, and I am eager to bring my technical SEO knowledge and CRO expertise to a team that values curiosity and owning the outcome. I am confident that my ability to partner across marketing functions will contribute significantly to 6sense's continued success.
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Описание вакансии
Our Mission:
Our mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
6sense is looking for a digital marketing manager with a passion for digital strategy, conversion optimization, analytics and driving pipeline. This is a key role at 6sense and one that supports our entire marketing organization. This role will manage our website, create landing pages, test to optimize conversions/performance, create personalized website experiences, and report on outcomes with GA4 and similar tools.
Responsibilities:
● Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns
● Day to day management of WordPress website
● Create custom high-performing pages, including testing various copy as well as layout
● Manage website personalization tool
● Mange AI agents with a goal of maximizing conversions
● Report on website performance
● Continually test to drive higher performance across the website
● Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site
Requirements:
● 5-7 years of experience
● Strong organizational skills and ability to manage multiple projects simultaneously
● Strong interest in CRO and ability to self-identify and execute tests
● Understanding of ABM technologies and how to execute
● Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics
● Knowledge of SEO/AEO technical best practices
● Experience with Google Analytics 4 and Tag Manager
● Experience with Qualified or similar conversational AI platform
● Experience with Trendemon, Mutiny or other website personalization tools
Desired:
● Experience with Salesforce or other CRM
● Experience with an attribution platform
● Experience with LinkedIn Advertising
● Experience with Google Ads
Base Salary Range: $107,096.25 - $157,074.50. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
Notice of Collection and Use of Personal Information for California Residents: California Recruitment Privacy Notice and Policy
Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com
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Навыки
- WordPress
- Conversion Rate Optimization
- Google Analytics 4
- Google Tag Manager
- SEO
- ABM
- Salesforce
- LinkedIn Advertising
- Google Ads
- Mutiny
- Trendemon
- Qualified
Возможные вопросы на собеседовании
Вакансия подразумевает активную работу с оптимизацией конверсии.
Расскажите о самом успешном A/B тесте, который вы провели: какую гипотезу вы проверяли и как результаты повлияли на бизнес-показатели?
6sense является лидером в области ABM, и кандидату важно понимать эту методологию.
Как вы адаптируете контент и пользовательский опыт на сайте для различных сегментов целевых аккаунтов в рамках ABM-стратегии?
В описании указано использование AI-агентов для конверсии.
Какой у вас опыт работы с разговорным ИИ или чат-ботами (например, Qualified) для квалификации лидов в реальном времени?
Роль требует тесного взаимодействия с контент-командой.
Как вы балансируете между требованиями SEO/AEO и необходимостью поддерживать высокую скорость загрузки и удобство интерфейса (UX)?
Упоминается использование GA4 и инструментов атрибуции.
Как вы настраиваете отслеживание событий в GA4 для оценки эффективности кастомных лендингов и многоканальной атрибуции?
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- Страна
- США
- Зарплата
- 107 096 $ – 157 074 $