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Director, Field Marketing
Отличная вакансия в компании-лидере рынка с множеством наград. Предлагает удаленную работу, конкурентный соцпакет и возможность влиять на стратегию роста в экосистеме топовых вендоров данных.
Сложность вакансии
Высокая сложность обусловлена требованием к опыту (7-10+ лет), необходимостью управлять крупными бюджетами и готовностью к командировкам до 50% времени. Роль требует сочетания стратегического планирования и операционного исполнения в быстрорастущей технологической среде.
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции Директора по полевому маркетингу в США в технологическом секторе рыночные показатели обычно начинаются от $160,000. phData известна конкурентными условиями, поэтому можно ожидать предложение на уровне или выше медианы рынка.
Сопроводительное письмо
I am writing to express my strong interest in the Director of Field Marketing position at phData. With over a decade of experience in B2B marketing within the SaaS and professional services sectors, I have a proven track record of designing high-impact field programs that directly contribute to pipeline growth and deal acceleration. My expertise in orchestrating executive-level events and managing complex partner co-marketing initiatives aligns perfectly with phData's status as a multi-year Snowflake Partner of the Year.
Throughout my career, I have excelled at bridging the gap between corporate strategy and regional execution, working hand-in-hand with enterprise sales teams to implement effective Account-Based Marketing (ABM) strategies. I am particularly drawn to phData's remote-first culture and its impressive ecosystem of partners like AWS, Azure, and dbt. I am confident that my data-driven approach and experience in managing multi-million dollar budgets will help phData continue its rapid expansion and deepen its market presence.
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Описание вакансии
Join phData, a dynamic and innovative leader in the modern data stack. We partner with major cloud data platforms like Snowflake, AWS, Azure, GCP, Fivetran, Pinecone, Glean, and dbt to deliver cutting-edge services and solutions.We're committed to helping global enterprises overcome their toughest data challenges.
phData is a remote-first global company with employees based in the United States, Latin America, and India. We celebrate the culture of each of our team members and foster a community of technological curiosity, ownership, and trust. Even though we're growing extremely fast, we maintain a casual, exciting work environment. We hire top performers and allow you the autonomy to deliver results.
- 6x Snowflake Partner of the Year (2020, 2021, 2022, 2023, 2024, 2025)
- Fivetran, dbt, Atlation, and AWS Partner of the Year
- #1 Partner in Snowflake Advanced Certifications
- 600+ Expert Cloud Certifications (Sigma, AWS, Azure, Dataiku, etc)
Recognized as an award-winning workplace in the US, India, and LATAM
Position Summary
We are seeking a strategic, execution-oriented Director of Field Marketing to drive pipeline growth, accelerate deal velocity, and deepen relationships with key partners and priority accounts.
You will design and execute high-impact programs, including executive events, industry activations, partner co-marketing, and targeted ABM initiatives aligned to sales priorities. Success in this role requires equal parts strategist, operator, and relationship builder.
Key Responsibilities
Regional & Account-Based Marketing Strategy
- Develop and execute field marketing plans aligned to revenue targets, priority industries, and strategic accounts
- Partner closely with Sales leadership to support pipeline creation, expansion, and deal acceleration
- Translate corporate campaigns into localized, high-touch programs that resonate with buyers
Event & Experience Leadership
- Own the strategy and execution of partner events, executive briefings, roadshows, and third-party and owned events
- Design memorable experiences that drive senior-level engagement and brand differentiation
- Manage logistics, vendors, budgets, and post-event follow-up
- Ensure seamless alignment with digital campaigns before, during, and after events
Partner & Ecosystem Marketing
- Collaborate with strategic partners (e.g., cloud providers, technology partners) on joint programs
- Co-fund and co-execute campaigns that expand reach and credibility
- Represent the company at partner events and ecosystem activities
Pipeline & Revenue Impact
- Deliver measurable pipeline contribution from field programs
- Track performance metrics including attendance, engagement, influenced pipeline, and ROI
- Optimize programs based on data and sales feedback
Cross-Functional Collaboration
- Serve as the primary marketing partner for regional sales teams
- Coordinate with Demand Gen, Product Marketing, and Content to ensure message consistency
- Provide field insights to inform broader marketing strategy
Budget & Operations
- Manage regional budgets and forecast program spend
- Ensure efficient allocation of resources to the highest-impact activities
- Maintain compliance with company policies and reporting standards
Qualifications
- 7–10+ years of B2B field marketing experience, preferably in technology, SaaS, or professional services
- Experience working with partner ecosystems and co-marketing programs
- Proven ability to drive pipeline and revenue through regional and account-based programs
- Strong partnership skills with enterprise sales teams
- Experience in planning and executing executive-level events
- Data-driven mindset with strong analytical skills
- Familiarity with ABM platforms and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
- Excellent project management and organizational abilities
- Willingness to travel up to 50%
Leadership Competencies
- Strategic thinker with strong business acumen
- Hands-on executor who thrives in fast-paced environments
- Strong communicator and influencer across functions
- Customer-centric mindset
- Creative problem solver with attention to detail
Location & Time Zone Expectations
This role is based in the US.
- We are a remote-first company, and you should be comfortable working with a distributed global team.
- Some flexibility may be required to collaborate across time zones with colleagues and clients.
- Client needs may occasionally require flexibility in working hours to support key milestones or workshops.
- This role may require frequent travel to attend customer meetings, field events, and partner activities.
Benefits at phData
US:
- Remote-First Work Environment
- 401k plan with company match
- Dental and Vision insurance
- Home Office Equipment Stipend
- Annual stipend for Learning and Development
- Competitive comp, excellent benefits, flexible PTO plan plus 10 Holidays (and other cool perks)
phData celebrates diversity and is committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at phData. We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at People Operations.
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Навыки
- Project Management
- Marketo
- Budget Management
- Event Management
- Salesforce
- SaaS
- HubSpot
- B2B Marketing
- Account Based Marketing
- Field Marketing
Возможные вопросы на собеседовании
Проверка опыта работы с ключевыми партнерами компании (Snowflake, AWS).
Расскажите о вашем опыте реализации совместных маркетинговых программ с крупными облачными провайдерами. Каких измеримых результатов удалось достичь?
Оценка навыков работы с целевыми аккаунтами, что критично для данной роли.
Как вы подходите к разработке стратегии ABM для конкретного региона или сегмента рынка? Приведите пример успешной кампании.
Роль предполагает тесное взаимодействие с отделом продаж.
Опишите ситуацию, когда у вас возникли разногласия с руководством отдела продаж по поводу маркетинговой стратегии. Как вы пришли к соглашению?
Проверка аналитических способностей и ориентации на результат.
Какие метрики вы считаете наиболее важными для оценки эффективности полевого маркетинга и как вы используете данные для оптимизации будущих мероприятий?
Оценка способности создавать уникальный клиентский опыт для руководителей высшего звена.
Как вы проектируете мероприятия для C-level аудитории, чтобы обеспечить высокую вовлеченность и дифференциацию бренда?
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