Director of Social Media

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WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alo’s presence as the premier brand in luxury and wellness. This role is equal parts strategist, innovator, and cultural curator, translating Alo’s premium lifestyle positioning into a social-first brand experience that drives both engagement and measurable business impact. In close collaboration with the Social Art Director, the Social Media Director will lead a team to develop, execute, and optimize social strategies that grow our community, amplify brand storytelling, and maximize revenue opportunities. This role requires deep platform expertise, a passion for creative excellence, and a pulse on emerging trends to keep Alo at the forefront of social innovation.

RESPONSIBILITIES

• Craft and execute a compelling, data-informed social strategy that strengthens Alo’s position as a cultural leader in luxury and wellness.
• ·Balance creativity with performance, ensuring every piece of content serves both brand-building and conversion objectives.
• Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative.
• Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy.
• Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience.
• Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
• Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations.
• Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
• Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features.
• Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
• Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights

QUALIFICATIONS

• Bachelor's degree in Business, Marketing, Analytics, or related field
• 10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand.
• A deep understanding of social algorithms, platform best practices, and content optimization techniques across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strong analytical skills, with expertise in social analytics tools (e.g., Dash Hudson, Sprout Social) and experience with attribution modeling.
• A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
• Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling.
• Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives.
• A forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends.
• An eye for aesthetics and brand identity, ensuring creative excellence across all social content.
• A passion for wellness, mindfulness, and community-driven storytelling.
• A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives.
• A natural leader, able to inspire and mentor a team while influencing stakeholders across the organization.
• A cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors.
• A highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind.
• A data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action.
• A brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community.

The base salary range for this position is $140,000-$160,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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