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Director Product Marketing, EMEA
Оценка ИИИсключительная возможность занять руководящую позицию в компании-единороге, создавшей категорию SASE. Высокий потенциал роста, работа с легендарными основателями индустрии и стратегическая значимость роли делают эту вакансию одной из лучших на рынке маркетинга в ИТ.
Сложность вакансии
Оценка ИИВысокая сложность обусловлена требованием более 10 лет опыта, глубоких технических знаний в сетевой безопасности и подтвержденного опыта руководства командами в условиях гипер-роста. Роль подразумевает высокую ответственность за стратегию в огромном регионе и прямое взаимодействие с топ-менеджментом.
Анализ зарплаты
Оценка ИИУказанная роль директора в Лондоне для технологической компании такого уровня обычно предполагает вознаграждение выше среднего по рынку, включая значительную бонусную часть и опционы. Рыночные оценки для Director PMM в сфере Cybersecurity в Великобритании начинаются от £130,000.
Сопроводительное письмо
I am writing to express my strong interest in the Director of Product Marketing, EMEA position at Cato Networks. With over a decade of experience in product marketing and a deep technical background in cybersecurity and networking, I have closely followed Cato’s journey in defining the SASE category. My expertise lies in translating complex cloud-native security architectures into compelling business narratives that resonate with C-level executives and technical stakeholders alike.
Throughout my career, I have successfully built and led high-performing PMM teams in hyper-growth environments. I am particularly drawn to this role because of Cato’s unique position as a market disruptor. I am confident that my experience in driving regional go-to-market strategies, coupled with my ability to partner effectively with Sales and Product leadership, will enable me to significantly scale Cato’s market impact across North, Central, and South EMEA.
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Присоединяйтесь к лидеру рынка SASE и возглавьте стратегию маркетинга продуктов Cato Networks в регионе EMEA!
Описание вакансии
Welcome to the future of cloud networking and security!
Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.
This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!
The Role
We are looking for a Director of Product Marketing, EMEA to lead and scale Product Marketing across North, Central, and South EMEA. This is a highly visible leadership role responsible for regional strategy, people leadership, and market impact.
You will own how Cato’s value is positioned, launched, and activated across the Americas. You will partner deeply with Product, Sales, Engineering, and Executive Leadership, while building and leading a world-class PMM team.
Responsibilities
Own Product Marketing Strategy for the Americas
- Define and execute the regional product marketing vision aligned to company strategy
- Serve as the senior Product Marketing voice for the Americas across leadership, product, and go-to-market teams
Lead and Scale a High-Performance PMM Team
- Hire, mentor, and develop Product Marketing Managers across the region
- Set priorities, frameworks, and standards for messaging, launches, and enablement
Drive Market-Leading Product Launches
- Own end-to-end launch strategy for major product and platform releases
- Ensure tight cross-functional alignment and flawless execution across Product, Sales, PR, Field Marketing, and Enablement
Be the Ultimate Value Champion
- Ensure clear, differentiated messaging that articulates Cato’s business and technical value
- Oversee creation of presentations, narratives, and executive-level storytelling used across customers, partners, and analysts
Shape Thought Leadership and Demand Creation
- Guide the development of high-impact content including blogs, white papers, eBooks, webinars, and executive POVs
- Ensure content connects technical innovation to real-world business outcomes
Own Competitive and Market Intelligence
- Lead competitive strategy across EMEA, including battle cards, win-loss insights, and field-facing guidance
- Anticipate market shifts and influence roadmap and positioning decisions
Be a Strategic Partner to Sales and the Field
- Partner closely with regional Sales and SE leadership
- Join strategic deals, executive briefings, analyst meetings, and customer conversations
- Ensure the field is armed with the tools, training, and confidence to win
Influence Every Strategic Touchpoint
- Drive consistency and excellence across analyst briefings, customer case studies, events, sales enablement, SE training, and partner messaging
- Ensure Product Marketing fingerprints are on every major go-to-market initiative
Requirements
Senior Product Marketing Leadership Experience
- 10+ years of Product Marketing experience, with 3+ years in a leadership or director-level role
Deep Security and Networking Expertise
- Strong background in cybersecurity and/or networking
- Experience from engineering, pre-sales, post-sales, or technical product marketing roles strongly preferred
Executive-Level Storytelling and Strategy
- Proven ability to translate complex technology into compelling, high-impact narratives
- Comfortable presenting to executives, customers, analysts, and large audiences
Data-Driven and Market-Informed
- Use insights, analytics, and market intelligence to guide messaging, launches, and strategic decisions
Exceptional Cross-Functional Leader
- Trusted partner to Product, Sales, Engineering, Marketing, and Executive teams
- Known for building alignment, clarity, and momentum
Thrives in Hyper-Growth Environments
- Comfortable juggling competing priorities in a fast-moving, entrepreneurial culture
- Bias toward action, ownership, and results
Magnetic Leadership Presence
- Charismatic, confident, and credible
- Brings energy, conviction, and thought leadership to every interaction
Education
- Engineering degree or equivalent hands-on technical experience
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- Product Marketing
- Cybersecurity
- Networking
- SASE
- Go-to-Market Strategy
- Sales Enablement
- Competitive Intelligence
- Thought Leadership
- Product Launch
Возможные вопросы на собеседовании
Проверка понимания уникального позиционирования компании на конкурентном рынке.
Как бы вы объяснили ценность SASE-платформы Cato Networks техническому директору (CTO), который привык использовать разрозненные решения от разных вендоров?
Оценка лидерских качеств и умения масштабировать команды.
Опишите ваш подход к найму и развитию PMM-команды в условиях быстрого роста компании. Какие ключевые KPI вы устанавливаете для своих сотрудников?
Проверка навыков конкурентной борьбы.
Как вы планируете выстраивать стратегию борьбы с традиционными игроками рынка сетевой безопасности в регионе EMEA?
Оценка умения работать на стыке маркетинга и продаж.
Приведите пример, когда ваша маркетинговая стратегия напрямую повлияла на закрытие крупной сделки или изменение курса отдела продаж.
Проверка технической экспертизы.
Учитывая ваше инженерное образование или технический бэкграунд, как вы обеспечиваете точность передачи технических инноваций в маркетинговых материалах без потери их привлекательности для бизнеса?
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