- Страна
- США
- Зарплата
- 155 000 $ – 230 000 $
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Director, Social Media
Отличная вакансия с высокой зарплатой, бонусами и опционами в известной компании. Удаленный формат работы и масштабные задачи делают позицию крайне привлекательной для топ-менеджеров в маркетинге.
Сложность вакансии
Высокий уровень сложности обусловлен необходимостью управлять стратегией сразу на 10 платформах и совмещать органический рост с платным продвижением. Роль требует глубокой экспертизы в аналитике и креативном лидерстве на уровне директора.
Анализ зарплаты
Предлагаемая зарплата ($155k - $230k) находится на верхнем уровне рыночных ожиданий для позиции директора по соцсетям в США, особенно с учетом дополнительных бонусов и акций.
Сопроводительное письмо
I am writing to express my strong interest in the Director of Social Media position at Angi. With over 7 years of experience managing complex social media ecosystems for consumer brands, I have developed a keen ability to blend organic storytelling with performance-driven paid tactics. My background aligns perfectly with your need for a leader who can navigate 10 different platforms while maintaining a cohesive brand voice for both homeowners and pros.
Throughout my career, I have specialized in turning cultural trends into actionable content strategies that drive both engagement and conversion. I am particularly drawn to Angi’s mission of simplifying home services and would welcome the opportunity to leverage my expertise in integrated campaigns to further elevate the brand's digital presence. I am confident that my strategic approach to social-first content and cross-functional collaboration will contribute significantly to Angi's continued growth.
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Присоединяйтесь к Angi в качестве директора по социальным сетям и определяйте будущее бренда на 10 платформах!
Описание вакансии
At Angi®, we’ve had one simple mission for 30 years: get jobs done well. We make it happen by connecting homeowners with reliable pros who have the skills they need — and connecting pros with homeowners who have the jobs they want.
Angi at a glance:
- Homeowners have turned to Angi for more than 300 million projects
- 1,000+ home service tasks covered
- 2,800 employees worldwide
Why join Angi:
Angi® is defining the future of the home services industry, creating an environment where homeowners, pros, and employees benefit from more jobs done well.
For homeowners, our platform is a reliable way to find skilled pros. For pros, we're a reliable business partner who helps them find the winnable work they want, when they want. For employees, we’re an amazing place to call home. We can’t wait to welcome you.
The Role:
We’re looking for a strategic, creative leader to shape how our brand shows up on social media. As Director of Social, you’ll own the strategy and execution of our presence across social media platforms; across organic and paid tactics; across homeowner and home pro audiences; and within integrated campaigns. You’ll help build our brand by increasing organic views and engagements, and you’ll help drive profitability by increasing conversions. In both cases, you’ll do it by setting the right strategy for each platform, briefing content informed by trends and best practices, collaborating with in-house and agency creative teams, and providing detailed, actionable performance insights. You’ll also be a key contributor to campaigns that span teams, collaborating closely with marketing and brand leadership and the influencer and PR teams.
What you’ll do:
- Build the brand through organic social by increasing views, in collaboration with our creative team.
- Drive profitability through paid social by increasing conversions, in collaboration with our creative and media teams.
- Approach organic and paid social in a holistic way by informing both content streams with the same cultural trends, platform best practices, and performance insights.
- Develop content for homeowner and pro audiences (as well as for employees).
- Work across 10 platforms simultaneously: Facebook, Instagram, TikTok, YouTube, Snapchat, X, Threads, LinkedIn, Pinterest, and Reddit.
- Develop social-first campaigns that double down on small successes with bigger bets.
- Contribute to integrated campaigns that span TV, radio, influencer, social, PR, and other channels.
Who you are:
- A strategic thinker who develops evidence-based strategies and tactics.
- A creative collaborator who can brief high-performing content across goals, platforms, audiences, and teams.
- A trend-spotter who lives in social platforms, is tuned into cultural moments, and is ahead of where attention is heading.
- A results-driven leader who is constantly thinking about how to improve performance and proposing new tactics that will have an impact.
Who you are:
- 5-8 years of experience managing organic social, ideally for a consumer brand, with 1-2 years of experience stretching across organic into paid.
- A proven track record of results.
- Experience supporting integrated campaigns and collaborating cross-functionally.
- Strong communication, project management, and organizational skills, with the ability to balance strategy and execution.
We value diversity
We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.
Our hiring process may utilize artificial intelligence (AI) tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.
Compensation & Benefits
- The salary band for this position ranges$155,000 - $230,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
- This position will be eligible for a competitive year end performance bonus & equity package.
- Full medical, dental, vision package to fit your needs
- Flexible vacation policy; work hard and take time when you need it
- Pet discount plans & retirement plan with company match (401K)
- The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
#LI-Remote
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Навыки
- Social Media Strategy
- Paid Social
- Organic Social
- Content Strategy
- Project Management
- Analytics
- TikTok
- YouTube
Возможные вопросы на собеседовании
Проверка способности адаптировать контент под разные сегменты аудитории (домовладельцы и профи).
Как вы планируете дифференцировать контентную стратегию для домовладельцев и профессионалов, сохраняя при этом единство бренда?
Оценка навыков работы с данными и оптимизации рекламного бюджета.
Опишите ваш подход к интеграции данных из органических каналов в платные кампании для повышения ROI.
Проверка умения работать в режиме многозадачности с широким стеком платформ.
Как вы приоритизируете ресурсы и бюджет между 10 различными социальными платформами, упомянутыми в описании?
Оценка способности быстро реагировать на тренды.
Приведите пример, когда вы успешно использовали культурный тренд для создания вирального контента, который принес бизнес-результаты.
Проверка лидерских качеств и навыков кросс-функционального взаимодействия.
Как вы выстраиваете процесс взаимодействия с креативными агентствами и внутренними командами для реализации интегрированных кампаний?
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- Страна
- США
- Зарплата
- 155 000 $ – 230 000 $