Email Marketing Manager | iGaming

Описание вакансии

#vacancy #hiring #emailmarketing #crm #retention #cuprus #ww #remote #igaming #sportsbook

Email Marketing Manager | iGaming

After 6+ years in the iGaming industry, we're entering a new stage of growth and expanding into new international markets. To support our ambitious plans, we're strengthening our CRM & Retention team and looking for an experienced Email Marketing Manager.

2 established brands (Sportsbook + Casino)

Turnkey infrastructure (focus on growth, not platform development)

Tier-3 & Europe → Tier-1 expansion

Curaçao licensed

~100 professionals

Full remote

What we're looking for

3+ years of experience in Email Marketing / CRM Communications within the iGaming industry (Sportsbook & Casino).

Strong hands-on experience with email marketing platforms, CRM systems, and communication tools.

Experience working with multiple communication channels: Email, Push Notifications, and SMS.

Solid understanding of email deliverability, campaign optimization, and communication best practices.

Basic HTML skills for editing email templates and communication layouts.

Experience with audience segmentation and database management.

Strong analytical mindset with confidence using Google Sheets or Excel.

Understanding of UTM parameters and campaign tracking.

Ability to prioritize multiple campaigns and meet deadlines in a fast-paced environment.

Excellent communication and organizational skills.

English level B2 or higher.

What you'll do

Plan, launch, and optimize promotional, lifecycle, and informational campaigns across Email, Push Notifications, and SMS channels.

Build audience segments based on player behavior, engagement, lifecycle stage, and campaign objectives.

Create, edit, and maintain communication templates, including basic HTML adjustments (CTAs, links, images, logos, and layouts).

Monitor campaign performance and analyze key metrics, including delivery rate, open rate, CTR, conversion, engagement, and revenue impact.

Run A/B tests and continuously optimize campaigns based on performance data.

Ensure accurate campaign setup, QA, scheduling, and timely delivery across all communication channels.

Collaborate closely with CRM, Design, Content, and Product teams to deliver relevant and high-performing player communications.

Track campaign performance using UTM parameters and prepare regular reports with insights and optimization recommendations.

Contribute ideas for improving CRM communication strategy, automation, segmentation, and player engagement..

What this role gives you

A collaborative CRM team where you'll have real ownership and your ideas quickly become reality.

The freedom to test, optimize, and continuously improve customer communications.

Work on two established brands expanding into Tier-1 markets.

Fully remote.

24 vacation days + 10 sick days.

Learning budget, conferences and team-building activities.

Interested? Have questions? Or know someone who'd be a great match?

Feel free to reach out 👉 Откликнуться