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Field Marketing Specialist
Привлекательная позиция в известной международной компании в сфере кибербезопасности с гибким графиком и возможностью влиять на рост региона. Хороший пакет льгот и четкие перспективы развития в рамках расширяющейся команды.
Сложность вакансии
Роль требует сочетания стратегического планирования и операционного исполнения, а также свободного владения испанским и английским языками. Основная сложность заключается в необходимости работать в быстрорастущей среде и координировать действия между несколькими странами региона SEU.
Анализ зарплаты
Предлагаемая роль соответствует рыночным стандартам для специалистов среднего звена в сфере Field Marketing в Испании. В технологическом секторе (особенно в кибербезопасности) зарплаты обычно находятся в верхней границе указанного диапазона.
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Specialist position for the Southern European region at Ping Identity. With over three years of experience in B2B technology marketing and a proven track record of driving demand in the Iberian market, I am confident in my ability to contribute to your ambitious growth targets for 2025. My background includes executing multi-touch campaigns and working closely with sales teams to penetrate strategic accounts, which aligns perfectly with your current expansion goals.
Having worked with tools like Salesforce and Marketo, I am adept at managing data-driven marketing plans and optimizing GTM tactics for maximum impact. I am particularly drawn to Ping Identity’s commitment to 'digital freedom' and its inclusive culture. Being a fluent Spanish speaker with experience in the cybersecurity sector, I am eager to leverage my relationship-building skills to strengthen your brand presence in Spain and Portugal and support the broader SEU marketing function.
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Описание вакансии
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Ping Identity is looking for a proactive Field Marketing Specialist to join the Southern European (SEU) region comprising France, Iberia and Italy. This region has gone through rapid expansion in 2025 and has led the EMEA regional growth with strategic focus, accountability and execution. As a result we are looking to expand our SEU marketing function.
To continue on the expected growth trajectory, the SEU team requires additional support to drive net new logo demand and boost brand awareness with a specific focus on Spain and Portugal to achieve the region's ambitious growth targets.
Reporting to the Head of Field Marketing for Southern Europe, this individual will be an integral part of the marketing function, working alongside them across the SEU region. This innovative and forward-thinking marketing professional will partner closely with the SEU Sales organisation and work with pan-EMEA Go To Market (GTM) teams to develop and implement a strategic integrated GTM plan, focusing on multi-touch campaigns that drive qualified pipeline.
Duty and Responsibilities:
- Jointly work as part of the SEU marketing team to help develop the strategic approach required for success in region to drive exceptional growth
- Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region
- Support the development and handle the execution of the Spanish and Portuguese marketing plans with clear focus on delivering the metrics of success
- Support the Head of Field Marketing SEU on other SEU countries as needed
- Review, refine and develop the regional GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts
- Work with the Pan-EMEA marketing leads to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1) when appropriate for Spain and Portugal
- Provide articulate feedback on the campaigns, analysis of success and next steps
- Support budget and procurement processes, auditing and accountability for budget spend and management
*Desired Skills & Experience*
- Bachelor's degree in marketing, business, or in a related field.
- A minimum of 2-3 years’ experience in Field Marketing role, ideally in a technology B2B environment
- Previous experience in the IT industry, preferable fast paced, fast growth environments.
- Spanish speaker either native or fluent - French, Italian or Portuguese is a +
- Working knowledge of SFDC and Marketo.
- Great relationship building and negotiation skills.
- Excellent written and verbal communication skills in English.
- Positive attitude and work collaboratively.
- Strong analytical and problem-solving skills.
- Strong initiative and ability to work independently and collaboratively.
*Essential*
- Native or fluent Spanish required - Excellent written and verbal communication skills
- Experience gained with software vendors (cybersecurity is a +)
*Working Conditions:*
- Travel – approximately 30% travel, mostly within the SEU region but some within Europe or US
- Remote working contract with occasional travel to London and Bristol based offices to work alongside the regional Sales Development Reps
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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Навыки
- Field Marketing
- B2B Marketing
- Salesforce
- Marketo
- Account Based Marketing
- Demand Generation
- Go-to-Market Strategy
- Cybersecurity
- Spanish
- English
Возможные вопросы на собеседовании
Проверка опыта работы с ключевыми инструментами автоматизации маркетинга, указанными в вакансии.
Расскажите о вашем опыте работы с Marketo и Salesforce: как вы использовали эти инструменты для отслеживания эффективности кампаний?
Вакансия ориентирована на рост в Испании и Португалии. Важно понять знание локального рынка.
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Роль предполагает тесное взаимодействие с отделом продаж для генерации пайплайна.
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Позиция требует управления бюджетом и отчетности.
Как вы подходите к анализу ROI маркетинговых мероприятий и какие метрики считаете наиболее важными для оценки успеха в Field Marketing?
Работа предполагает 30% командировок и удаленный формат. Важна самоорганизация.
Как вы расставляете приоритеты в задачах при работе в удаленном режиме над проектами для нескольких разных рынков одновременно?
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