Head of Growth

Описание вакансии

**Head of Growth

ScaleJet, Remote**

We are Folqs , a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.

What you'll own:

*🌸*Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)

*🌸*Full funnels: landing pages, advertorials, VSLs, email sequences

*🌸*Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries

*🌸*Creative briefs for editors, UGC creators, and designers

*🌸*Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy

*🌸*Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate

*🌸*Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing

*🌸*Structured testing frameworks - one variable at a time

You are:

*💦*4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)

*💦*Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives

*💦*Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)

*💦*You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis

*💦*Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy

*💦*A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.

*💦*You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.

*💦*Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly

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