- Страна
- Канада
- Зарплата
- 205 000 $ – 275 000 $
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Head of Marketing Operations
Высокая заработная плата, отличный пакет льгот и работа в лидирующей компании сектора физической безопасности. Однако требование работы в офисе 5 дней в неделю может быть минусом для некоторых кандидатов.
Сложность вакансии
Роль требует редкого сочетания глубоких технических навыков (SQL, ETL, low-code) и стратегического управления. Высокая планка ответственности за бюджеты и найм в условиях гиперроста и обязательного присутствия в офисе 5 дней в неделю делает позицию крайне сложной.
Анализ зарплаты
Предлагаемый диапазон $205k–$275k OTE полностью соответствует рыночным стандартам для позиции Head of Marketing Operations в районе залива Сан-Франциско, где медиана для опытных лидеров составляет около $230k–$250k. Дополнительные бонусы и RSU могут значительно увеличить итоговый доход.
Сопроводительное письмо
I am writing to express my strong interest in the Head of Marketing Operations position at Verkada. With over a decade of experience at the intersection of marketing technology and engineering, I have built a career on transforming ambiguous business challenges into scalable, automated systems. My background in architecting complex lead ingestion workflows and managing high-performing teams aligns perfectly with Verkada's mission to scale its AI-powered security platform.
Throughout my career, I have embraced an 'entrepreneurial hacker' mentality, utilizing tools like Workato, SQL, and Salesforce to drive operational efficiency and revenue growth. I am particularly drawn to Verkada's experimental mindset and the opportunity to lead a team of builders in a hyper-growth environment. I am eager to bring my expertise in vendor negotiation, data cleanliness, and cross-functional leadership to your San Mateo headquarters and contribute to the continued success of your marketing engine.
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Откликнитесь в verkada уже сейчас
Присоединяйтесь к команде Verkada в Сан-Матео и возглавьте трансформацию маркетинговых операций в одной из самых быстрорастущих технологических компаний!
Описание вакансии
Who We Are
Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.
About the Role
Our marketing team prides itself on having an experimental mindset to unlock new ways to drive revenue and scaling them quickly with a data driven mindset. Behind all this lies the need to architect automations, integrations and scale processes. As the leader of the marketing operations team, you will hire and manage a team of high-performing builders who can take ambiguous problems and build solutions that stand the test of time. This role will report into our Senior Director of Growth Engineering.
We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.
What You'll Do
- Hire and manage a higher performance marketing operations team that can scale to multiple teams long-term (including campaign ops, architecture, data cleanliness and so on).
- You’ll be the point person for all demand generation campaign operations and new implementations.
- You’ll oversee the strategy and acquisition of our marketing tools, workflows, and automations required to scale our new lead acquisition methods.
- You’ll obsess over the operations of our lead ingestion to maximize the efficiency of every lead.
- You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
- You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
- Research, negotiate and purchase net-new software tools that can help drive impact with a skeptical yet experimental mindset.
- Build a waterfall process to maximize the purchase of these net new leads from databases while minimizing cost and enrich leads with missing data needed for proper routing in our 20M+ contact database.
- This role is highly cross-functional: you’ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment.
What You Bring
- 7-15 years of operations / engineering / marketing operations / product management or relevant experience.
- Strong ability to take ambiguous problems and architect hacky and scalable solutions by integrating pre-built tools like Workato or engineering with low-code software.
- Strong ability to operationalize processes at scale.
- Strong ability to negotiate and manage multiple vendors simultaneously.
- Impeccable analytical and conceptual problem-solving skills.
- Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
- Experience with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent in order to properly query data sets for data cleanliness or email campaigns) highly preferred.
- Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue.
- 0 Inbox mentality.
Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$205,000—$275,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
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Навыки
- Product Management
- Excel
- AWS
- Marketo
- Salesforce
- SQL
- Looker
- ETL
- Retool
- Marketing Operations
- Workato
Возможные вопросы на собеседовании
Проверка способности кандидата строить масштабируемые системы в условиях неопределенности.
Опишите случай, когда вы столкнулись с неоднозначной проблемой в маркетинговых операциях и разработали 'хакерское', но масштабируемое решение. Какие инструменты вы использовали?
Оценка навыков управления командой и найма в быстрорастущей компании.
Какова ваша стратегия найма и удержания высокопроизводительных специалистов по маркетинговым операциям в условиях жесткой конкуренции на рынке?
Проверка технической экспертизы в области данных и автоматизации.
Как бы вы спроектировали процесс очистки и обогащения базы данных из 20 миллионов контактов, чтобы минимизировать затраты и максимизировать эффективность маршрутизации лидов?
Оценка навыков ведения переговоров и управления вендорами.
Расскажите о вашем опыте переговоров с поставщиками ПО. Как вы балансируете между экспериментальным подходом к новым инструментам и необходимостью оптимизации затрат?
Проверка соответствия культуре компании (0 Inbox, очный формат).
Как вы поддерживаете высокую операционную эффективность и культуру '0 Inbox' в кросс-функциональной среде, работая полностью из офиса?
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- Страна
- Канада
- Зарплата
- 205 000 $ – 275 000 $