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Head of Performance Marketing
Отличная вакансия в прибыльной и быстрорастущей tech-компании с уникальным продуктом. Гибридный формат работы в Берлине и возможность влиять на глобальный рынок развлечений делают это предложение крайне привлекательным для топ-менеджеров.
Сложность вакансии
Высокий уровень сложности обусловлен требованием совмещать глубокую техническую экспертизу (hands-on) с лидерством над большой командой. Роль подразумевает влияние не только на B2C рост, но и на клиентские кампании в 140+ странах.
Анализ зарплаты
Зарплата для позиции Head of Performance в Берлине сильно зависит от опыта, но в среднем составляет от 90,000 до 130,000 евро в год. Учитывая масштаб JustWatch и прибыльность компании, можно ожидать предложение по верхней границе рынка плюс бонусы или опционы.
Сопроводительное письмо
I am writing to express my strong interest in the Head of Performance Marketing position at JustWatch. Having followed JustWatch’s growth as the leading guide for the streaming era, I am impressed by how you leverage Big Data to bridge the gap between audiences and content. My background in scaling performance marketing teams and my hands-on expertise across Google, Meta, and TikTok align perfectly with your mission to push the boundaries of entertainment discovery.
In my previous roles, I have consistently championed a "no-nonsense" approach to growth, focusing on technical excellence and measurable impact rather than just vanity metrics. I am particularly excited about the opportunity to not only lead the in-house performance strategy but also to collaborate with the 60+ person client campaigns team to elevate JustWatch’s B2B offerings. I thrive in environments that value intrinsic motivation and disruptive thinking, and I am confident that my quantitative approach to market research and media buying will help JustWatch reach its next level of global scale.
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Откликнитесь в justwatch уже сейчас
Присоединяйтесь к JustWatch, чтобы определять будущее маркетинга в индустрии развлечений и управлять кампаниями глобального масштаба!
Описание вакансии
Who we are
At JustWatch, we don’t just track what people watch; we build the infrastructure for the future of entertainment discovery. With over 140 countries covered, we are the world’s largest guide for films, series, and sports.
We are a profitable, 200+ person tech company that operates at the intersection of Big Data and Hollywood. We partner with global studios and streaming giants to execute hyper-targeted, large-scale campaigns that move the needle in a rapidly evolving market.
Who we need
We are looking for a driven Head of Performance Marketing who raises the bar for everyone around them. You build and develop a high-performing team while staying close to the technical core of our campaigns. You don’t manage from a distance; you understand the mechanics, challenge assumptions, and continuously push for better results.
What makes this role unique is its scope. You are responsible not only for our in-house performance marketing but also for elevating the work of our 60+ people client campaigns team, powering entertainment campaigns across the globe.
Your mission is clear: use performance marketing to push JustWatch forward. You turn strategy into execution, ensure every investment delivers measurable impact, and help define how performance marketing should work at scale in our industry.
What you will be doing
- You are the driving force behind all the paid initiatives to further grow the JustWatch B2C platform
- Further build and develop the performance marketing team
- Continuously optimise our campaigns across all major platforms such as Google, Meta, Instagram, TikTok, etc.
- Communicate effectively across teams (Campaigns Team, Creative Team, BI and MarTech) to constantly evolve and adapt it to meet the entertainment market's rapidly changing needs.
What we need from you
- Unrivalled hands-on knowledge of TikTok, Meta, and Google Media Buying, understanding of Programmatic buying on Smart TVs is a plus
- Disruptive attitude toward our campaign setup strategies
- You are a person who analyses performance, understands the details, and understands the effectiveness of each campaign.
- You have a balanced approach to test and learn when it comes to performance marketing.
- Marketing background, Quantitative Market Research experience, Information Studies, Computer Science, and Performance at scale
- Years of experience with online marketing setups
- Proven leadership skills
- Great command of English. Any other language (especially German) is a plus
- And a “no bullshit” attitude
What we offer you
- An open-minded and international team that loves to collaborate to reach our goals.
- We prioritise meaningful work over perks, and that true fulfilment comes from intrinsic motivation, personal growth, and making a lasting impact.
- We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things.
- We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation.
- We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so.
- Truly a hybrid work environment. You are not required to come to the office, but you will want to.
Media is important to us, and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills, don’t worry, we are hiring for the attitude, values, and personality.
If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects:
- Or visit our blog here: https://www.justwatch.com/blog
How to apply
Just hit the apply button at the bottom of this page, and leave us your CV, info, and a short intro that gives us an idea of what motivates you, why you want to work at JustWatch, and how you think you will help us achieve our goals.
Please only apply if you are interested. Copy&paste mass applications will receive a copy&paste rejection email. The same goes for ChatGPT-powered applications. If you have any questions, please reach out to our talent team via LinkedIn or apply to this role directly through our jobs page.
Research shows women apply when meeting 100% qualifications, and men at 60%. JustWatch welcomes all candidates, especially women and marginalized groups. Apply, let's talk, and explore if you're a great fit.
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Навыки
- Data Analysis
- Market Research
- Leadership
- Business Intelligence
- Media Buying
- MarTech
- Google Ads
- Programmatic Advertising
- Meta Ads
- TikTok Ads
Возможные вопросы на собеседовании
Проверка практических навыков и понимания современных алгоритмов платформ.
Расскажите о самом сложном кейсе масштабирования кампаний в TikTok или Meta: с какими техническими ограничениями вы столкнулись и как их обошли?
Оценка способности кандидата работать с данными и MarTech-стеком.
Как вы выстраиваете атрибуцию в условиях cross-device потребления контента и усиления приватности данных (iOS 14+, cookieless)?
Проверка лидерских качеств и соответствия культуре 'no bullshit'.
Как вы подходите к управлению командой из 60+ человек: как соблюсти баланс между контролем качества и предоставлением автономии специалистам?
Оценка стратегического мышления в специфической нише.
В чем, по вашему мнению, заключается главная неэффективность текущих маркетинговых стратегий стриминговых гигантов, и как JustWatch может это исправить?
Проверка умения работать с инновационными каналами.
Каков ваш опыт в Programmatic buying на Smart TV (CTV) и какие метрики вы считаете ключевыми для этого канала?
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