Influence Marketing Manager

Описание вакансии

Growe welcomes those who are excited to:

• Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI;
• Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region;
• Build and scale long-term partnerships with local influencers in performance-driven environments;
• Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking;
• Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI;
• Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities;
• Manage allocated budgets and ensure efficient spending aligned with performance goals.

We need your professional experience:

• 1+ year of proven experience in influencer marketing, affiliate marketing, or digital marketing (experience in betting/iGaming is highly preferred);
• Hands-on experience working with influencer traffic and performance-based campaigns;
• Strong knowledge of YouTube, Instagram, TikTok, streaming platforms, and local social media ecosystems;
• Understanding of core performance metrics (CPA, ROI, conversion rate, engagement rate);
• Experience in negotiations and closing partnership deals;
• Good command of Google Workspace (Docs, Sheets, Slides, Drive);
• Upper-Intermediate English or higher (both written and spoken);
• Strong understanding of the LatAm market;
• Working with various revenue share, CPA, and Hybrid offers will be a plus.

We appreciate if you have those personal features:

• Strong communication and negotiation skills;
• Ability to work independently and take ownership of your geo;
• Commercial mindset with focus on measurable results;
• Proactive, hands-on, and performance-driven attitude;
• Creative and strategic thinker when building influencer partnerships.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.