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Influencer Manager
Работа в одном из самых известных агентств мира под руководством Гэри Вайнерчука — это огромный плюс для портфолио. Вакансия предлагает отличные возможности для нетворкинга и профессионального роста в международной среде, хотя и предполагает высокую нагрузку.
Сложность вакансии
Роль требует глубокого знания австралийского рынка инфлюенсеров и опыта работы от 3 лет. Основная сложность заключается в высоком темпе работы (startup-like pace) и необходимости совмещать креативный подход с юридическими аспектами контрактования.
Анализ зарплаты
Зарплата для Influencer Manager в Сиднее обычно варьируется от 80,000 до 110,000 AUD в год в зависимости от опыта. VaynerMedia как глобальное агентство обычно предлагает конкурентоспособные рыночные условия, соответствующие верхнему сегменту для специалистов с опытом от 3 лет.
Сопроводительное письмо
I am writing to express my strong interest in the Influencer Manager position at VaynerMedia Sydney. Having followed Gary Vaynerchuk’s philosophy on attention and consumer behavior for years, I am thrilled at the prospect of bringing my expertise in the Australian influencer landscape to such a forward-thinking "lab" environment. With over three years of experience geeking out over social media trends and managing end-to-end talent relationships, I have a proven track record of matching the right creators with brand briefs to drive authentic engagement.
In my previous roles, I have successfully navigated the complexities of influencer contracting, brief writing, and large-scale campaign execution. I pride myself on being fluent in 'social media language' and understand how to adapt content principles for platforms like TikTok and Instagram to ensure maximum impact. I am particularly excited about the opportunity to contribute to VaynerMedia’s virtual lab for KOL product presentation and to collaborate with the APAC team to scale innovative influencer strategies globally.
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Описание вакансии
ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.
The PITCH
We are creators, influencers, creative industry rogues, and SuperBowl stars. We are not just on the internet; we are creating the stuff the internet wants to see. We’re insane for what we do and the people we do it with. We move so fast and make so much good shit that we can’t even keep up with ourselves. So, we need more folks just like us, the unconventional, less-obvious, unseasoned (or over seasoned) social pros. But above all - passionate makers and culture shakers.
Want in? We love subversive artists, obsessive makers, dedicated creators. What’s your hustle? Documentarian? DJ? Sports junkie? Fashionista? Blogger? Vlogger? Retired logger? Are you an Insta-feind? An unabashed TikToker? Or both? We’re down with all of that. Just as long as you love making shit and are really good at it.
This exciting opportunity of a role-based in Sydney will allow you to collaborate with the APAC team as well learn from experts globally. You will manage and drive our Influencer expertise and someone who is familiar with the APAC landscape.
Are you based in Australia? Geeking the influencer space in and out in the AU market for three-plus years now? Fluent in Social Media Language? Oh well, we could be meant to be ---
Here’s where you come in.
- Research, source and find the best influencers for upcoming projects, matching the talent with the brief in an interesting and suitable manner.
- Manage the relationship with the KOL’s used on projects, overseeing the negotiation, managing the contracting process and liaising with the talent to ensure they deliver to the brief.
- Assist VaynerMedia in content principles and the shooting guides for influencers/KOLs/Celebs in Australia.
- Work with us on creating what the content principles for all KOL assets for a certain campaign, the brand's role and engagement with that content, and develop KOL briefing guides for video and photo production and help us create a virtual lab for KOL product presentation --- all the above for APAC with possible global reapplication
- Work on specific shooting guides per platform in order to make sure assets are as engaging and authentic as possible, always building on brand equity
Here’s the Gig --
- Do you know social media inside & out?
- Are you experienced in writing clear briefs, and communicating with influencers from micro to celeb?
- Deep familiarity with influencers landscape, including recommending/ booking talent
- Ability to strategically recommend breakthrough programs leveraging influencers
- Ability to think globally/regionally, in addition to local market
- Experience with large brand and large-scale activations
- Being familiar with rights, contracting is a big plus
- Do you have any relationships with influencers/talent?
- It would be amazing if you yourself are a KOL/talent
- Then this is the role for you!
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
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Навыки
- Social Media Marketing
- Content Strategy
- Influencer Marketing
- Project Management
- Contract Negotiation
- TikTok
- KOL Management
- Briefing
Возможные вопросы на собеседовании
Проверка знания локального рынка и умения подбирать релевантных авторов под разные задачи.
Назовите трех австралийских инфлюенсеров, которые сейчас задают тренды, и объясните, для каких брендов они подошли бы лучше всего?
Оценка навыков ведения переговоров и управления бюджетом.
Расскажите о самом сложном случае переговоров с агентом или инфлюенсером: как вы добились выгодных условий для бренда?
Проверка понимания специфики платформ, что критично для VaynerMedia.
В чем принципиальная разница в составлении брифа для одного и того же продукта для TikTok и Instagram Reels?
Оценка способности работать в условиях многозадачности и высокого темпа.
Как вы приоритизируете задачи, когда у вас одновременно запущены несколько крупномасштабных кампаний с десятками KOL?
Проверка юридической грамотности в сфере маркетинга влияния.
С какими основными сложностями в вопросах передачи прав на контент (usage rights) вы сталкивались и как их решали?
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