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Manager (f/m/d) Programmatic Display & Social Advertising
Отличная позиция в стабильной публичной компании с сильным брендом. Предлагаются хорошие бенефиты, гибкий график и возможность работы над масштабными международными проектами.
Сложность вакансии
Средний уровень сложности обусловлен необходимостью глубокого знания инструментов Google (DV360, Campaign Manager) и опыта работы с международными рынками. Требуется свободное владение немецким и английским языками.
Анализ зарплаты
Предлагаемая позиция соответствует рыночному уровню для специалистов среднего звена (Middle) в сфере Digital Marketing в Германии. В крупных технологических компаниях, таких как IONOS, зарплаты обычно находятся в верхнем сегменте рынка, дополняясь бонусами.
Сопроводительное письмо
I am writing to express my strong interest in the Manager Programmatic Display & Social Advertising position at IONOS. With over two years of experience in paid advertising and a deep technical proficiency in DV360, Google Ads, and various social platforms, I am confident in my ability to drive brand awareness and performance across your European markets.
In my previous roles, I have successfully managed multi-channel campaigns with a focus on tracking and attribution, ensuring that every marketing dollar is accounted for. I am particularly drawn to IONOS because of your market-leading position and the opportunity to work in a dynamic, international environment. My analytical mindset and structured approach to campaign optimization align perfectly with your team's mission to increase brand visits and sales.
I am excited about the possibility of bringing my expertise in GDN, Meta, and TikTok to your Berlin or Karlsruhe office. Thank you for considering my application. I look forward to the opportunity to discuss how my skills can contribute to the continued growth of IONOS.
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Откликнитесь в ionos2 уже сейчас
Присоединяйтесь к лидеру европейской цифровизации и развивайте международные бренды вместе с IONOS!
Описание вакансии
At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.
We're a dynamic and collaborative Media Team that's always on the lookout for the latest trends and technologies in online marketing. As part of our team, you'll play a key role in implementing display and social media campaigns that drive results. Our mission is to increase brand awareness and drive more visits and sales for IONOS. We're active in 7 European markets, including Germany, France, Spain, UK, Netherlands, Sweden, and Poland.
If you're passionate about innovative solutions and have a passion for display and social media marketing, then you're in the right place. We're looking for a team member with a keen eye for detail, who's familiar with a variety of online marketing platforms and has a good understanding of tracking and attribution.
Is online marketing your passion?
Are you a communicative team player with a good analytical mindset and a high level of attention to detail?
Do you work independently, in a structured and reliable way, and are you able to come up with creative solutions?
We're looking forward to getting to know you!
Tasks
- Management and optimization of relevant KPIs (brand awareness, brand visits, orders) of national and international brand media campaigns with a focus on the German market.
- Orchestration of the media mix based on platforms such as DV360, Google Ads / Campaign Manager and various social platforms.
- Responsibility for tracking and attribution from an online marketing perspective.
- Preparation of potential, creative and performance analyses.
- Preparation of performance reports as well as their evaluation and presentation.
Qualifications
- You have a degree or training in marketing, business administration / economics, (business) informatics or a comparable field of study.
- You have at least two years of relevant professional experience in online marketing, preferably in the field of paid advertising.
- You have a high level of expertise in the Google Display Network (GDN), Display & Video 360, YouTube, Meta, TikTok, Spotify and LinkedIn platforms.
- You are confident in using Office applications (Google Workspace / Microsoft).
- You work in a structured and independent manner and have a good analytical mindset.
- You are a communicative team player.
- Fluent in German and English, other language skills also welcome.
Benefits
- Career opportunities in an international environment with the market leader for digitization in the SME sector with core business and various locations in Europe and the USA.
- Active involvement in shaping digitization in Europe and the USA in a future-proof growth industry with high profitability.
- Pleasant working atmosphere and informal culture with flat hierarchies.
- Brand-new offices with a roof terrace, employee events, free fruit and drinks, either at Ostkreuz in the heart of Berlin or centrally located with perfect connections to Karlsruhe Central Station.
- Dynamic team with friendly, highly qualified colleagues from all over the world.
- Seamless induction, coaching and always an open ear for your questions.
- Flexible working hours, above-average remuneration and two flexible home office days per week.
About IONOS
IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.
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Навыки
- Display & Video 360
- Google Ads
- Google Campaign Manager
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Spotify Advertising
- Google Workspace
- Microsoft Office
- Analytical Skills
- Programmatic Advertising
- Social Media Marketing
Возможные вопросы на собеседовании
Проверка технической экспертизы в основном инструменте вакансии.
Расскажите о вашем опыте настройки и оптимизации кампаний в Display & Video 360 (DV360). Какие стратегии назначения ставок вы считаете наиболее эффективными для повышения узнаваемости бренда?
Оценка аналитических способностей и понимания бизнес-метрик.
Как вы подходите к вопросу атрибуции в многоканальных кампаниях? Какие модели вы использовали для оценки вклада Social и Display в общие продажи?
Проверка навыков работы с креативами и их эффективностью.
Как вы проводите A/B тестирование креативов в социальных сетях (Meta/TikTok) и какие метрики для вас являются определяющими при принятии решения о смене баннера?
Оценка опыта работы на международном уровне.
У IONOS есть присутствие на 7 рынках. Был ли у вас опыт адаптации рекламных кампаний под разные культурные и языковые особенности европейских стран?
Проверка навыков планирования и отчетности.
Опишите ваш процесс подготовки ежемесячного отчета по эффективности. Как вы транслируете сложные технические данные в понятные бизнес-инсайты для руководства?
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