Marketing Data Analyst

Описание вакансии

*🚀 Marketing Data Analyst в Semrush (Барселона)*

Semrush — ведущая платформа brand visibility и digital marketing с 28+ млн пользователей: от стартапов до Fortune 500. Команда Product Marketing ищет аналитика, который превращает большие датасеты в истории для внешних аудиторий — не дашборды кампаний, а инсайты для пресс-партнёрств, отчётов, RFP и thought leadership.

Задачи:

• Pull, clean, and validate clickstream and DaaS datasets to answer external and internal-facing questions about consumer and digital behavior;
• Create and maintain a library of data-driven sales enablement assets (industry benchmarks, usage trends, ROI narratives) that can be reused in pitches, RFPs, and customer conversations;
• Support joint reports and external studies with partners and industry-leading publications by owning data pulls, methodology, and result validation;
• Produce fast, accurate data pulls in support of media opportunities, journalist requests, and reactive commentary;
• Build analytical outputs for recurring content programs, including quarterly trend reports and topical studies on areas such as search, AI, and online behavior;
• Identify notable patterns, shifts, and story angles in large datasets and explain their significance clearly to non-technical stakeholders;

Требования:

• 1-3 years of experience in a data analyst, insights analyst, or marketing analytics role, ideally in a digital, SaaS, media, or fast-paced tech environment;
• Strong SQL, Python, and spreadsheet skills, with the ability to extract, clean, and QA large datasets efficiently;
• Comfort or interest in working with behavioral, clickstream, or large digital datasets;
• Interest to move from raw analysis to storytelling, with judgment on what is interesting, credible, and relevant for external audiences;
• Clear English written and verbal communication skills, especially the ability to explain analytical findings simply and accurately to non-technical stakeholders;
• Strong attention to detail and commitment to data integrity, methodology, and defensibility;
• Collaborative working style and interest in partnering closely with Product Marketing, Content, Design, and Communications.

Будет плюсом:

• Hands-on experience using GitHub for version control, including committing code, managing branches, and collaborating on data-related projects;
• Degree in Statistics, Economics, Mathematics, Data Analytics, Marketing, or a related field;
• Experience with data visualization tools such as Looker, Tableau, Power BI, or similar.

Условия:

• Локация: Барселона, гибридный формат;

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