Marketing Manager

Описание вакансии

HOW YOUR WORK CAN TRANSFORM THE WORLD!

Area mission: The LATAM Marketing team drives the growth of the creator economy by positioning Hotmart as the most trusted platform for digital creators. Latin America is a fast-growing and strategic priority market, where marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences.

Your responsibilities will include:

• Lead branding and marketing strategy across LATAM markets.
• Manage and develop the marketing team, fostering collaboration and high performance.
• Develop and execute brand positioning and communication initiatives.
• Build and align the brand ecosystem around a consistent narrative.
• Lead cross-functional teams involved in brand and campaign initiatives.
• Partner with Sales, Growth and Product teams on strategic initiatives.
• Analyze market trends, audiences and positioning opportunities.
• Define and monitor brand KPIs including awareness, consideration, conversion and brand health tracking.

Qualifications you need:

• Experience managing and developing marketing teams.
• Experience leading brand marketing or strategic marketing initiatives.
• Experience developing integrated campaigns or brand strategies.
• Experience managing cross-functional projects or teams.
• Strong knowledge of marketing planning and brand strategy.
• Around 8+ years of experience in marketing roles.
• Professional proficiency in English and Spanish.

Nice to have:

• Experience working with global brands.
• Experience in digital ecosystems, technology or creator economy companies.
• Strong business acumen and understanding of business metrics.
• Experience working in regional or multicountry environments.

Beneficios que cuidan de ti

• Participación anual en beneficios y resultados (PLR);
• Hotmart Recharge: Puedes tomar tus vacaciones en el período correcto y recibir un bono extra del 30% de tu salario. Aquí, cuidar tu salud mental y recargar energías se toma muy en serio;
• Budget de educación: incentivo anual destinado al desarrollo de los colaboradores. Este monto puede ser utilizado en cursos, certificaciones, conferencias y otras experiencias de aprendizaje, para apoyar tanto el recorrido individual como las necesidades de su área;
• Seguro de salud: cobertura integral y acceso a una amplia red nacional de médicos, clínicas y hospitales, garantizando atención de calidad para los colaboradores y sus familias. Cobertura dental: tratamientos dentales según una guía específica;
• Day Off de cumpleaños;
• Vale de comida/alimentación;
• Fitpal;

En cualquier lugar, el impacto es el mismo!

• Ser parte de nuestro equipo significa despertar cada día con la certeza de que el mundo se queda pequeño ante la transformación que podemos generar. Y a medida que te desarrollas, crecemos juntos. Únete a nosotros y ven a impactar, de verdad, tu carrera.