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Marketing Operations Specialist

Оценка ИИ

Iterable — признанный лидер в своей нише с отличной корпоративной культурой и социальным пакетом. Вакансия предлагает работу с современным стеком технологий и возможности для профессионального роста в международной среде.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует уверенного владения Marketo и Salesforce, а также опыта работы в B2B SaaS от 3 лет. Основная сложность заключается в необходимости совмещать техническое администрирование систем с высокой точностью при запуске мультиканальных кампаний.

Анализ зарплаты

Медиана42 000 €
Рынок35 000 € – 55 000 €
Оценка ИИ

Зарплата в вакансии не указана, но рыночные данные для специалистов по маркетинговым операциям в Лиссабоне (уровень Middle) обычно находятся в диапазоне 35,000–50,000 евро в год. Учитывая статус компании как успешного американского стартапа, можно ожидать предложение по верхней границе рынка плюс значительный пакет опционов.

Сопроводительное письмо

I am writing to express my strong interest in the Marketing Operations Specialist position at Iterable. With over three years of experience in B2B SaaS marketing operations and a deep technical proficiency in Marketo and Salesforce, I have a proven track record of ensuring flawless campaign execution and maintaining robust data integrity. My background in managing complex lead flows and troubleshooting platform integrations aligns perfectly with the responsibilities of this role.

In my previous roles, I have focused on optimizing marketing technology stacks to drive efficiency and measurable growth. I am particularly drawn to Iterable's culture of innovation and its commitment to creating individualized customer experiences at scale. I am confident that my analytical mindset and passion for quality assurance will allow me to contribute effectively to your Demand Generation team and help scale your global marketing programs.

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Присоединяйтесь к команде Iterable в Лиссабоне и станьте ключевым звеном в управлении передовыми маркетинговыми технологиями!

Описание вакансии

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed onWealthfront’s Career Launching Companies List and has held a top 10 ranking on theTop 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on ourCulture andAbout Us pages. Let’s shape the future of customer engagement together!

As a Marketing Operations Specialist, you will be the backbone of our campaign execution and marketing technology management. This role focuses on the tactical administration of our systems—specifically Marketo, Zuddl, and Reachdesk—and ensuring that our global marketing programs are launched flawlessly and measured accurately. You will work closely with campaign managers and the broader Demand Generation team to turn strategy into reality.

How You Will Make an Impact

  • Systems Administration: Serve as a primary administrator for Marketo and Zuddl, managing system health, lead flow processes from web to CRM, and platform troubleshooting. Train and enable the team on how to use systems and processes.
  • Campaign Operations: Execute the technical setup for marketing activities across our marketing technology stack
  • Data Integrity & Compliance: Maintain clean database standards to ensure effective targeting and adherence to global email and web compliance regulations.
  • Reporting Support: Pull and organize basic performance reports from the CRM, Marketing Automation (MA) platforms, and in Sigma to track campaign engagement and pipeline contribution.
  • Continuous Improvement: Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes.
  • Process Documentation: Help maintain and document scalable workflows to ensure team best practices are consistently followed.

The Ideal Candidate Has:

  • Experience: minimum 3+ years of experience in marketing operations or a related digital marketing role, preferably in a B2B SaaS environment.
  • Technical Skills: Hands-on experience with Marketo /Hubspot and Salesforce.
  • Campaign Execution: Familiarity with setting up multi-channel tactics such as automated email nurtures and webinar platforms.
  • Detail-Oriented: A passion for quality assurance (QA) to ensure error-free campaign launches.
  • Analytical Mindset: Basic ability to interpret data and generate standardized reports to communicate results.
  • Team Player: Strong collaborative skills to partner with Sales, RevOps, and Customer Success.

Bonus Points:

  • Proficiency in Tableau or Sigma.
  • Experience with 6sense or similar intent-based tools.
  • Familiarity with web development basics (HTML/CSS) for email template troubleshooting.

What we offer

  • Competitive salaries & meaningful equity
  • Private Medical Insurance
  • Life/Risk Assurance
  • Meal Allowance: 8.55€ per day
  • Community Days (days for us to give back to the community)
  • Paid Annual Leave (22 days)
  • Global Lifestyle Reimbursement Account
  • Paid Sabbatical
  • Complete laptop workstation

Recruitment Disclaimer:

Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

  • Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
  • Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
  • Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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Навыки

  • Marketo
  • Salesforce
  • HubSpot
  • Tableau
  • Sigma
  • 6Sense
  • HTML
  • CSS
  • CRM
  • Marketing Automation

Возможные вопросы на собеседовании

Проверка практического опыта администрирования основной системы, указанной в вакансии.

Опишите ваш опыт администрирования Marketo: как вы настраивали процессы передачи лидов (lead flow) в CRM?

Оценка внимательности к деталям и понимания процессов контроля качества.

Расскажите о вашем процессе QA перед запуском крупной маркетинговой кампании. Какие критические точки вы проверяете в первую очередь?

Проверка навыков работы с данными и аналитическими инструментами.

Был ли у вас опыт работы с Sigma или Tableau для визуализации маркетинговых метрик? Какие отчеты вы считаете наиболее важными для оценки вклада маркетинга в pipeline?

Оценка знаний в области комплаенса, что критично для глобальных компаний.

Как вы обеспечиваете соблюдение правил GDPR и других стандартов email-комплаенса при сегментации базы данных?

Проверка умения оптимизировать процессы.

Приведите пример процесса в маркетинговых операциях, который вы успешно оптимизировали или автоматизировали. Каков был результат?

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