Marketing Performance Analyst

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About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Marketing Performance Analyst

Location: United States; Remote, CST/EST or Canada

Experience: Associate-Mid Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

About the position

The Marketing Performance Analyst plays a critical role in helping the VP of Demand Generation execute and optimize a high-performing demand engine. This role is responsible for analyzing campaign performance, monitoring funnel health, and delivering actionable insights that drive pipeline growth and marketing efficiency. You will partner closely with Demand Generation, Marketing Operations, Product Marketing, and Revenue Operations to ensure accurate reporting, strong attribution, and data-driven decision-making. This role is ideal for someone who thrives on data, understands B2B buyer journeys, and enjoys translating analytics into strategic recommendations that impact revenue.

The position can be performed remotely. Applicants must hold Canadian citizenship or U.S. citizenship or U.S. permanent resident status.

Responsibilities

Full-Funnel Performance Insight

• Analyze performance across all demand channels.
• Monitor funnel health from MQL to Closed/Won, identifying gaps and optimization opportunities.
• Deliver data-driven insights to improve conversion rates and lead quality across the buyer journey.

Forecasting & Planning & Reporting

• Build and maintain Domo dashboards tracking pipeline creation, attribution, and cohort performance.
• Support pipeline forecasting and target setting for demand programs.
• Provide insights to inform budget allocation, campaign prioritization, and investment strategy.
• Deliver consistent weekly, monthly, and quarterly reporting to marketing leadership.
• Ensure reporting accuracy and cross-system data integrity.

Attribution & Lead Quality

• Assess lead quality across channels, segments, personas, and campaigns.
• Validate attribution models in partnership with Marketing Ops and RevOps.
• Identify programs driving the highest pipeline and revenue impact.

Collaboration & Cross-Functional Alignment

• Partner with Marketing Operations to maintain tracking accuracy and data hygiene.
• Present clear, actionable insights to cross-functional stakeholders.

Skills and Qualifications

• 3-4+ years of experience in marketing analytics, demand generation, marketing operations, or a related analytics role.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Proficiency in Salesforce (SFDC) and experience with BI/analytics platforms such as Domo, Tableau, Dreamdata, or similar tools (Domo preferred).
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Hands-on experience with Dreamdata or similar multi-touch attribution and revenue analytics platforms.
• Familiarity with attribution models (first-touch, last-touch, multi-touch) and revenue reporting.
• Working knowledge of lead scoring, routing, and lifecycle frameworks.
• SQL or intermediate-level data querying skills preferred.
• Experience in B2B SaaS or cybersecurity preferred.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.

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