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DirectorГибридПолная занятость

Media Strategy Director (m/f/div)

Оценка ИИ

DEPT® — престижное агентство с мировым именем и отличным списком клиентов. Вакансия предлагает сильный социальный пакет, гибридный график и работу в экологически ответственной компании (B Corp).


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль директора требует высокого уровня ответственности, свободного владения двумя языками и глубоких знаний в области медиапланирования и технологий. Основная сложность заключается в необходимости объединять разрозненные дисциплины и представлять стратегии на уровне топ-менеджмента.

Анализ зарплаты

Медиана100 000 €
Рынок85 000 € – 120 000 €
Оценка ИИ

Указанная роль директора в крупном международном агентстве в Германии обычно предполагает высокий уровень компенсации. Рыночные оценки для Берлина и Гамбурга для данной позиции находятся в диапазоне 85,000 – 115,000 EUR в год.

Сопроводительное письмо

I am writing to express my strong interest in the Media Strategy Director position at DEPT®. With a proven track record in developing data-driven digital marketing strategies and a deep understanding of the intersection between technology and creative communication, I am confident in my ability to drive growth for your ambitious portfolio of clients like eBay and Google. My experience in translating complex data into compelling narratives aligns perfectly with DEPT®'s mission of growth invention.

Throughout my career, I have excelled at bridging the gap between business objectives and multi-channel execution, particularly across Search, Social, and DOOH. I am a proactive networker who thrives in collaborative environments, and I am eager to bring my expertise in consumer research and holistic campaign planning to your Growth Strategy team. Being part of a B Corp certified agency that values curiosity and impact is incredibly motivating for me.

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Присоединяйтесь к DEPT®, чтобы определять будущее цифрового маркетинга для таких гигантов, как Google и eBay!

Описание вакансии

Media Strategy Director (m/f/div)

Hamburg, Berlin, Cologne - hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our Growth Strategy team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communication that drives performance, boosts brand awareness, and shifts market share for our clients such as eBay, Douglas, Aldi, Smart, and more! Our team in Germany is the only agency that combines technology, creativity and data to truly deliver state of the art solutions to make our clients grow and challenge the traditional agency landscape.

As a Media Strategy Director (m/f/div) at DEPT®, you will be the connecting link between our client's business objectives and our agency's comprehensive service portfolio. You will work closely with our Client Service team to create and implement strategic plans for well-known brands in our client portfolio and help them navigate through the ever-evolving digital landscape.

You will be the main driver for developing long-term digital marketing strategies including communication, performance, and media tactics in collaboration with our channel & tech experts. Together with our client service team, you present your team's work & ideas eloquently in workshops, QBRs, or other formats to our clients and partners.

WHAT YOU’LL DO

  • Create influential and powerful strategies for our clients, ensuring that we continue to be pushing them to be the most advanced, efficient and effective brands in the fields they operate within;
  • Collaborate with clients to understand their business goals, target audience, and industry landscape;
  • Translate insights derived from data into a clear story to convince the client;
  • Develop innovative and data-driven digital marketing strategies that align with client objectives;
  • Work closely together with our specialists (like SEA, SEO, CRM, Data and Social Advertising Consultants);
  • Leverage a deep understanding of marketing, technology, and innovation to create comprehensive plans that drive measurable results;
  • Work closely with cross-functional teams to ensure optimal execution of campaigns and projects;
  • Drive our internal knowledge and be on the forefront of creating new propositions and best practices;
  • Stay ahead of industry trends and best practices to ensure our strategies remain cutting-edge;
  • Lead and participate in local and global new business projects.

WHAT YOU BRING

  • Fluency in both German and English;
  • Located and available to directly start working from our offices in Hamburg, Berlin or Cologne;
  • Professional experience as a digital planner, communications or media strategist;
  • Knowledge of the technical as well as creative capabilities of the most popular digital marketers/networks (Search, Social, Display, Mobile, DOOH, etc);
  • Independently conducts consumer research, develops data-based target group insights and derives holistic communication strategies, campaign plans, channel and media recommendations from these insights;
  • Can explain complex data and information in an easy and understandable manner to clients;
  • Are a networker and because of this you are able to bring together our different disciplines and specialists;
  • Have a high sense of responsibility and enjoy working independently;
  • Approach new tasks proactively and pragmatically.

WE OFFER

  • Flexible hybrid working policy (1-2 days at the office, depending on location);
  • Company pension scheme;
  • Lease bike options / JobRad and 25% subsidy for the Deutschlandticket;
  • Occasional breakfast/lunch at the office, Smoothie Tuesdays;
  • €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport;
  • Future Bens - Exclusive access to sustainable, healthy products at attractive deals;
  • Stay happy and healthy with a contribution to your health through the OpenUp platform;
  • Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations;
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards;
  • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh\*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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Навыки

  • Data Analysis
  • CRM
  • Digital Marketing
  • SEO
  • Media Strategy
  • Consumer Research
  • DOOH
  • Social Advertising
  • SEA
  • Communication Strategy

Возможные вопросы на собеседовании

Проверка способности кандидата мыслить стратегически и использовать данные для обоснования решений.

Опишите случай, когда данные изменили ваше первоначальное видение медиа-стратегии. Как вы донесли это до клиента?

Оценка технических знаний в различных каналах цифрового маркетинга.

Как вы распределяете бюджет между охватными (Brand) и перформанс-каналами для нового продукта на зрелом рынке?

Проверка лидерских качеств и умения работать в кросс-функциональной команде.

Как вы подходите к разрешению конфликтов между специалистами разных направлений (например, SEO и Paid Social) при реализации единой стратегии?

Оценка понимания современных трендов и инноваций.

Какие изменения в конфиденциальности данных (например, отказ от cookies) больше всего повлияли на вашу работу как стратега в последний год?

Проверка навыков презентации и работы с клиентами.

Расскажите о самом сложном воркшопе с клиентом: как вы управляли ожиданиями и добились утверждения стратегии?

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dept
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