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PHD UK - Programmatic Associate Director
PHD — одно из самых титулованных агентств в мире, что гарантирует работу с крупными брендами и передовыми технологиями. Гибкий график и сильная корпоративная культура делают это предложение крайне привлекательным для карьерного роста.
Сложность вакансии
Роль требует глубокой экспертизы в конкретных DSP (DV360, TTD) и опыта управления командой. Высокий уровень ответственности за клиентские стратегии и необходимость презентационных навыков делают позицию сложной, но достижимой для опытных специалистов.
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции Associate Director в Манчестере рыночный диапазон обычно составляет £55,000 – £70,000 в год в зависимости от опыта. Это соответствует стандартам крупных сетевых агентств Великобритании за пределами Лондона.
Сопроводительное письмо
I am writing to express my strong interest in the Programmatic Associate Director position at PHD Manchester. With extensive experience managing complex programmatic campaigns across DV360, The Trade Desk, and Amazon DSP, I have a proven track record of delivering both brand and performance-led results for high-profile clients. My background in overseeing specialist teams and collaborating across media activation departments aligns perfectly with the leadership requirements of this role.
I am particularly drawn to PHD's reputation as the 'Media Agency of the Year' and your commitment to strategic ingenuity. Having worked across FMCG and retail verticals, I understand the nuances of translating business needs into sophisticated programmatic plans. I am eager to bring my expertise in campaign optimization and client relationship management to the Media Experience team and contribute to the continued growth of your Manchester office.
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Присоединяйтесь к титулованному агентству PHD и возглавьте инновационные programmatic-стратегии для мировых брендов в Манчестере!
Описание вакансии
About the Role:
Due to exciting new client wins for PHD we're looking to expand the Media Activation team here in PHD Manchester and are looking for a Programmatic+ Associate Director. This role is ideal for an enthusiastic and driven display specialist with experience across programmatic platforms such a DV360, TTD and Amazon DSP. You'll play a central role in the strategy, planning & execution of programmatic display & video campaigns, reporting directly into the Programmatic+ Director and overseeing a team of specialists across your client patch. Part of your remit will include collaborating with the rest of the Media Experience (activation) team and liaising with our media partners to keep up to date with the latest developments in your field. You will be working across a mix of Brand and Performance focused clients, with FMCG and retail being the key verticals. The role will give you the opportunity to be client facing, showcasing your Programmatic expertise as the specialist here for clients and shouting both internally and externally with awards submissions about the great work your team is delivering.
The person we're looking for will:
- Have a passion for all things direct & programmatic display
- Have experience setting up and running activity across DSPs (ideally DV360 and theTradeDesk but other options would be accepted)
- Have a clear understanding of the digital landscape and knowledge of key technologies, platforms and providers that we use, with an enthusiam to backfill any skill gaps in areas with less experience
- Have a proven track record of campaign management, optimisation and reporting on paid media
- Have solid capabilities within PowerPoint and Excel
- Be able to understand client's business needs and translate that into programmatic plans
- Demonstrate diligence in administrative and financial processes related to display & programmatic media
- Have experience confidently presenting to clients on conference calls and in meetings
About the Agency:
PHD UK is a growth-focused media agency driven by innovation and creativity. It is the reigning Campaign AND Media Week Awards Media Agency of the Year and in March 2026 was named as the most awarded media agency in the World in the annual Warc Media 100 rankings.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the subsequent 3 decades, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership and a culture of Ingenuity.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available onhttps://omnicommediagroup.com/recruitment-privacy-notices/.
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Навыки
- DV360
- The Trade Desk
- Amazon DSP
- Programmatic Advertising
- Display Advertising
- Campaign Management
- Microsoft PowerPoint
- Microsoft Excel
- Media Planning
- Digital Strategy
Возможные вопросы на собеседовании
Проверка практического опыта работы с ключевыми инструментами, указанными в вакансии.
Расскажите о самом сложном кейсе оптимизации кампании в DV360 или The Trade Desk: каких KPI вы достигли и какими рычагами пользовались?
Оценка лидерских качеств и умения развивать сотрудников.
Как вы подходите к управлению командой специалистов и контролю качества их работы над клиентскими проектами?
Проверка умения адаптировать технические данные под бизнес-задачи клиента.
Как бы вы объяснили клиенту из сферы FMCG ценность перехода от простых охватных кампаний к сложной programmatic-стратегии на основе данных?
Оценка навыков планирования и работы с бюджетами.
Опишите ваш процесс планирования programmatic-кампании: от получения брифа до финального распределения бюджета по каналам.
Проверка осведомленности о трендах индустрии (cookieless и т.д.).
Какие изменения в цифровом ландшафте сейчас больше всего влияют на programmatic-закупки и как вы адаптируете свои стратегии к ним?
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