Regional Marketing Director

Описание вакансии

Department is Field Marketing 

Reports to Vice President of Marketing 

FLSA Status is exempt 

Objective and Purpose  

The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures that marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region. 

Primary Responsibilities  

• Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement
• Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals
• Manage area marketing specialists and practice marketing specialist assigned to practice marketing
• Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
• Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
• Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
• Ensure consistency with brand guidelines and messaging across all marketing touchpoints
• Monitor competitive activity and local market dynamics to inform tactical adjustments
• Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
• Train and support field staff on local marketing execution, reputation management, and patient engagement
• Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience
• Manage practice marketing budgets and provide regular reporting on spend effectiveness
• Conduct boots on the ground blitz marketing and training in the field as needed for practices.

Expectations

• Drive consistent, measurable growth in new patient acquisition and retention across the region
• Manage and support local marketing team members
• Align local marketing strategies with broader organizational goals and brand standard
• Serve as the strategic marketing partner to regional operations and practice leaders
• Adapt to changing market conditions with agility and creativity
• Maintain clear reporting and visibility into marketing performance at all levels
• Champion innovation, scalability, and efficiency in local market execution

 Requirements  

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred)
• 5+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment
• Proven experience developing and executing localized marketing strategies
• Strong understanding of relationship/referral-based marketing, community engagement, and lead generation best practices
• Ability to analyze data, draw insights, and adjust tactics to improve performance
• Excellent collaboration and communication skills with cross-functional stakeholders
• Experience managing direct reports, vendors, and internal creative resources
• Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools)
• Ability to travel regularly within the assigned region 25%

Benefits

• Potential 15% Annual Metric bonus
• BCBS Medical & Dental insurance Options
• VSP Vision Coverage
• Complimentary Life Insurance Policy (employee only)
• Short-term & Long-Term Disability
• Pet Insurance Coverage
• 401(k) plan w/match options
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off

About Us

Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.

Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states.

We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.

Position Base Pay Range

$80,000—$100,000 USD

Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.

Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/

Specialty1 Partners and all its affiliates participate in the federal government’s E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire’s completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e-verify.gov and click on the Employees Link to learn more.

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