Revenue Marketing Manager - NA

Описание вакансии

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

D2L is looking for a Manager, Revenue Marketing for North America Corporate Learning, overseeing the employee training ICPs, who will be an integral part of the revenue marketing leadership team and the key liaison between Sales, Business Development, and Marketing. The primary responsibility of this position is to translate marketing activity into future revenue, and this team member oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs—everything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the company’s mission, create demand, drive results, deliver creative solutions, and solve stakeholder challenges.  

Summary

The Manager, Revenue Marketing – NA Corporate Learning is a charismatic and empathetic leader who drives key business results for some of D2L’s most critical cross-functional programs. Rather than tackle random acts of marketing, you are laser focused on achieving business outcomes. As an expert marketer with 8-15 years’ experience, familiar with employee training and strategic corporate learning initiatives, you have experience generating pipeline, managing complex projects, leading teams, crafting and executing Go-To-Market strategies and campaigns, and are transparent and clear about reporting (+ communicating) results/key learnings. The deep relationships you develop across the organization allow you to effectively introduce new ideas and processes in support of improved marketing-wide performance and business results. You know a thing or two about edtech, as well.  

As the owner of the marketing strategies and rollout out of corporate growth, you drive an organization-wide approach to the successful execution of highly collaborative, cross-functional marketing programs & campaigns. You break down barriers for your teammates and cut through red tape, never losing sight that your work results in a positive impact on education and learning. 

Your multi-tasking, organizational, and communication skills are evidenced by the application of your broad cross-functional knowledge and penchant to work with precision, as well as your ability to communicate and negotiate at an executive level. You are adept at simplifying complex programs, concepts, and problems so that others eagerly come along for the ride. You thrive in the role of champion and collaborator for your programs, as you build consensus around a unified view of success by fostering strong cross-functional alignment and relationships across the company. The Manager, Revenue Marketing – NA Corporate Learning reports to the Director, Revenue Marketing – NA Corporate Learning.

Responsibilities

Project Management: 

• Curate cohesive, multi-channel marketing plans and execute them with a focus on collaboration and clear communication of the vision, KPIs, timelines, and results of the plans.
• Elicit and define requirements for highly complex, cross-functional programs.
• Supportcross-functional teammates and your own direct reports by prioritizing outputs & workload management; identify risks and opportunities in the current process to better execute integrated campaigns.
• Serve as the hub for cross-functional knowledge management / communication relating to your target ICPs (be the “single source of truth”).
• Solve problems getting in the way of success.
• Drive cross-functional approach to executing highly collaborative complex initiatives.
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision.
• Masterfully execute on project and program administration (status reporting at various levels, monitoring program health metrics and controls, etc.) and communicate on-going progress, issues, risks, and overall performance to all stakeholders.
• Engage in risk and change management planning, mitigation, and controls.
• Maintain confidentiality of sensitive information.
• Be a great leader for your team and all collaborators along the way.

Regional Strategy & Campaign Planning: 

• Create unified cross-functional program plans, then partner with functional areas across GTM teams including business development, performance marketing, events, product marketing, content marketing, marketing operations and others to execute.
• Lead the development of purposeful, well-thought-out campaigns through quarterly planning, monthly alignment meetings, and weekly status updates.
• Strategically align with your direct reports, peers, and colleagues across the services teams to craft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness.
• Track and report on campaign impacts:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging resonates and encourages the behaviors that lead buyers to action. Identify how we can iterate and improve.
• Build and maintain strong partnerships with all functional areas of the company.

People Leadership and Performance: 

• Managing and leading a team of global marketing professionals.
• Champion a high performing culture.
• Connecting the team’s day to day accountabilities to D2L’s mission by setting clear objectives and performance expectations with team members.
• Provide coaching, regular feedback, career path development, growth opportunities, and create a collaborative and open environment.
• Collaboration with cross-functional teams to accomplish established corporate and team goals and effectively manage relationships with other D2L teams.
• Support vision, planning and defining team objectives, and leading execution of objectives.
• Working with peers and leaders to drive productivity, efficiency, and hold team accountable for high quality outcomes.
• Produce and actively participate in knowledge sharing as well as professional development initiatives.

Competencies

• 5-10 years of B2B SaaS (emphasis on corporate edtech) marketing experience with minimum 3 years of people management and experience managing highly complex, cross-functional projects.
• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline.
• Familiarity with association learning program administration and corporate strategic learning initiatives.
• Results Driven: Support and make recommendations on programs and tactical outputs informed by data.
• Goal orientation. You set them; you achieve them; you inspire others to achieve their goals.
• Deliver awesome outcomes by investing in big-picture results vs tasks.
• Program Support: Push campaign boundaries with testing and creative approaches that surpass targets.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$65,000—$90,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.