Senior CRM Manager (iGaming)

Описание вакансии

#вакансия #vacancy #iGaming

🔥 Senior CRM Manager (iGaming)

Локация: Remote

Full-time

Responsibilities:

• Own and develop CRM strategy focused on retention, engagement, and LTV growth

• Launch and optimize multi-channel CRM campaigns (Email, Push, SMS, In-App)

• Build segmentation and personalized communication strategies based on player behavior and lifecycle

• Develop and optimize customer journeys: onboarding, activation, retention, reactivation, VIP engagement

• Analyze CRM performance and generate actionable insights to improve key metrics

• Run A/B tests, validate hypotheses, and scale successful CRM initiatives

• Collaborate closely with Product, Marketing, Analytics, and other teams

• Maintain CRM reporting and support data-driven decision-making

• Participate in improving CRM processes, tools, and campaign automation

Requirements:

• 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in iGaming or high-volume B2C products

• Strong understanding of player lifecycle management and CRM mechanics

• Hands-on experience with bonuses, free spins, cashback, loyalty programs, and promotional campaigns

• Experience with segmentation, personalization, and automated CRM journeys

• Strong understanding of CRM metrics: Retention, ARPU, LTV, conversion, and bonus efficiency

• Experience launching and optimizing CRM campaigns through analytics and A/B testing

• Hands-on experience with CRM tools/platforms (ESP, CDP, push systems, in-app messaging)

• Strong analytical mindset and ability to work with data

• Proficiency in Excel / Google Sheets; SQL or BI tools experience is a plus

• English level — Upper-Intermediate or higher

Nice to have:

• Experience with multi-brand or multi-GEO CRM strategies

• Experience in VIP CRM or loyalty programs

• Understanding of responsible gaming and compliance principles in iGaming

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