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Senior Instructional Designer, HubSpot Academy

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HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from live workshops to onboarding and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights our existing ones in service of achieving their business and career goals.

We're looking for a Senior Instructional Designer who is passionate about creating educational content that helps millions of organizations grow better. This role is ideal for an experienced professional who leverages advanced expertise to innovate and optimize processes, driving significant improvements and results while contributing to HubSpot's educational mission.

As a Senior Instructional Designer at HubSpot Academy, you'll be responsible for independently leading the development and production of on-demand educational content aimed at driving activation, adoption, and long-term usage of HubSpot products. You'll create high-impact learning experiences that empower customers, partners, and prospects to maximize their use of the HubSpot platform, facilitating user success and business growth. The role requires advanced understanding of instructional design principles, proficiency with content creation tools, and comprehensive knowledge of HubSpot's product offerings, as well as the ability to craft innovative educational experiences that are globally scalable, accessible, and inspiring while mentoring others and leading complex initiatives.

This role sits on the HubSpot Academy team and reports to the Manager of HubSpot Academy Education. You'll work alongside other Instructional Designers, HubSpot Academy Trainers, and Customer Evangelists to develop comprehensive educational strategies that align with HubSpot's business objectives.

In this role, you'll get to:

Content Development:

• Apply advanced learning theories and customize instructional design frameworks to create comprehensive on-demand sophisticated educational content for complex topics
• Lead the development of high-impact Academy on-the-go educational content to support key initiatives and product launches such as Spotlight, scaled onboarding etc.
• Innovate in visual storytelling by integrating advanced graphics, animations, and visual cues to elevate learning experiences
• Represent HubSpot at major conferences and events, such as INBOUND and Grow, as a recognized product expert and facilitator

User Engagement & Feedback:

• Proactively gather and integrate comprehensive learner feedback to optimize user experience and customize content for different user journeys
• Use data analysis to identify meaningful trends and make strategic recommendations for large-scale content updates
• Ensure content drives clear user progress toward learning outcomes while supporting business objectives

Cross-Functional Collaboration:

• Lead cross-departmental collaboration and facilitate productive discussions to ensure alignment around educational objectives
• Drive strategic, cross-functional, educational projects with minimal supervision

Project Management:

• Manage complex project elements strategically with comprehensive planning for large-scale initiatives and cross-functional coordination
• Optimize advanced tool features and processes to enhance team workflows and project efficiency
• Develop organized documentation systems that enhance transparency and track progress against strategic milestones

Skills Development & Professional Growth:

• Proactively research and implement innovative learning tools and methodologies
• Master technical workflows and AI tools, integrating multiple technologies for superior educational experiences
• Mentor peers in effective instructional design techniques and provide guidance on best practices

Quality Assurance & Content Standards:

• Create advanced assessment strategies and scenario-based evaluations that measure skill application
• Proactively ensure content meets accessibility standards and addresses diverse learning styles with cultural considerations

You'll be successful in this role if:

• You can produce sophisticated written customer education content tailored to diverse audiences, ensuring clarity and instructional effectiveness across all content.
• You lead verbal communication efforts with cross-functional teams, facilitating collaboration and ensuring alignment around complex customer education objectives.
• You leverage feedback frameworks constructively to refine personal development strategies and inspire similar practices within the team.
• You exhibit advanced expertise in using and integrating a wide array of technical and AI tools to optimize processes and enhance productivity.
• You lead projects with cross-functional stakeholders, ensuring alignment with organizational goals and fostering collaborative environments.
• You dedicate time to increasing knowledge of HubSpot tools, workflows, and integrations and can support complex use cases and advanced platform features.
• You manage and thrive in ambiguous environments, providing leadership in uncertain situations and coaching others to develop flexibility.
• You use advanced knowledge of adult learning theory to develop learning experiences that support autonomous, goal-oriented adult learners.
• You proactively ensure content meets diverse accessibility standards and addresses various learning styles with cultural considerations.
• You proactively research and introduce innovative learning methodologies, design controlled experiments, and create frameworks for evaluating experiments.
• You apply advanced learning theories, customize instructional design frameworks, create scenario-based assessments, and make substantial content improvements using data-driven feedback.
• You proactively use comprehensive learner data and feedback to inform content strategy and optimize user experience while identifying meaningful trends.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$88,000—$132,000 USD

We know the confidence gapandimpostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

*Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.*

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a companywhere people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.