Senior Product Designer

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Senior Product Designer

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The hard problem first: engineers ship fast on AI, and design has to keep pace without quality slipping. Few teams have solved this well. Doing it is the core of this role, and the reason it exists.

WHAT WE'RE BUILDING

Human and AI shoppers both expect more from product content: richer imagery and video, machine-readable data, available online and beyond. Brands and retailers need that data as content to be accurate, complete, and live everywhere, automatically. That is Syncle.

We're a B2B SaaS business at €3M ARR, with a stable platform and 500+ customers including L'Oréal, KICKS, Bosch and Elkjøp. We're backed by Vendep Capital and Ampli Ventures. In April 2026 we launched a new product surface that reshapes the brand and retailer content workflow: more automated, more configurable, reaching markets we couldn't serve before.

Our product sits behind a login, so you can't explore it from the outside. We'll walk you through it properly during the process, so you see the real case in detail.

THE ROLE

This is a founding design role. We're posting it as Senior Product Designer because that is the level we're hiring at, but in practice you are our founding designer. We've had designers, but never a real design function. We've been an engineering-led product team, design reacted to decisions rather than shaping them, and craft never had an owner. You change that. The Head of Product, Head of Technology, and the CEO are behind giving design real standing, so you build the function, not fight for permission.

You own the product experience end to end. The canvas is dense B2B software: dashboards, configuration, data mapping and syndication, not a consumer app or a marketing site. The craft is making complex workflows feel obvious. You report to the Head of Product and work day to day with the product managers and our engineers. The product and engineering team is around a dozen people. For now you are the design function, and that is the appeal.

WHAT YOU OWN

\* The product experience. The customer-facing interface, end to end. Your first and biggest job is the new core product: deliberately rough today, used by every customer we sign. Taking it from crude to genuinely good, and building the process around it, is the work.

\* The design system. In decent shape, but not yet built for the AI era. Own it and push it further, set the standards.

\* The design-to-build interface. Engineers ship quickly with AI tools. Handoff works today, but not at the pace rising velocity demands. Keeping design and build in sync, fast and without losing fidelity, is yours to solve. It’s the hardest part and hopefully the most rewarding.

\* User understanding. Product owns the business and the problem space, but not how the product looks and feels. You run your own research and talk to customers directly, rather than being handed conclusions or notes.

WHAT WE'RE LOOKING FOR

\* Product and design judgment. You make strong calls independently and connect design to outcomes. You ground ideas in reality: the rare skill is making concepts feasible and worth building, not just wild.

\* AI-native craft. Fluent in Figma and today's AI design tools, but tied to none. The tool stack is up to debate. What counts is output: working, high-fidelity prototypes engineering can build straight from. You direct AI toward your vision and quality, not generic output.

\* An independent operator. You own research, craft, system, and process, and set the standard as you go. No design manager needed.

\* A founding mindset, earned in practice. You've built in genuinely unstructured places, a startup or similar, where ambiguity energises you. This is not a fit if your background is purely large companies with the lanes are already clear.

WHY THIS ROLE