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Senior Social Media Manager (all genders) - Communications
Отличная вакансия в инновационной компании с сильным социальным пакетом (30 дней отпуска, Deutschlandticket, бюджет на обучение). Четко прописанные обязанности и современный подход к гибридной работе делают её очень привлекательной.
Сложность вакансии
Роль требует высокого уровня ответственности, включая работу с первыми лицами компании (C-level) и понимание политического контекста. Необходим свободный немецкий и английский языки, а также опыт в создании видеоконтента.
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции Senior Social Media Manager в Берлине или Гамбурге рыночный диапазон составляет 60,000 – 80,000 EUR в год. MOIA заявляет о конкурентоспособной оплате с бонусами, что должно соответствовать этим ожиданиям.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Social Media Manager position at MOIA. With over five years of experience in digital communications and a proven track record of managing C-level executive presence on LinkedIn, I am excited about the opportunity to shape the narrative around autonomous mobility. My background in translating complex technological goals into engaging B2B and B2G content aligns perfectly with MOIA's mission to revolutionize urban transport.
In my previous roles, I have successfully led cross-departmental content strategies and executed high-impact video productions that significantly increased audience engagement. I am particularly drawn to MOIA's commitment to diversity and its innovative hybrid work culture. I am confident that my storytelling skills, combined with my strategic approach to social media and political awareness, will contribute to the continued success of your communications team in Berlin and Hamburg.
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Описание вакансии


Join us as a Senior Social Media Manager (all genders) in our Communications team and help shape the future of autonomous mobility!
We are a small team responsible for PR, internal communications, social media, and public affairs.
We are currently looking for support in the area of social media and C-level communications. Within the interdisciplinary Communications and Public Affairs department, everyone works together towards the success of our autonomous mobility solution.
What you will do
- Conceptualizing and creating editorial content for our external communication channels (with a focus on social media) that is target-group optimized (B2B/B2G), creative, and high-reach.
- Setting up and managing our C-level LinkedIn presence, including community engagement.
- Developing and implementing a social media strategy.
- Conceptualizing, coordinating, and executing content productions (photo and video).
- Close collaboration with the communications and marketing teams to develop cross-departmental content.
- Monitoring and analyzing KPIs to continuously improve our digital communication strategy.
- Ongoing market observation and identification of trends in digital communications.
What will help you to fulfill your role
- Solid professional experience (5+ years) in digital communications, ideally in the mobility or technology industry or in an agency environment.
- Confidence working with social media platforms and common CMS systems.
- Experience in executive (C-level) communications and positioning.
- Strong storytelling skills and the ability to translate company goals and key messages into the right content formats, combined with a good eye for visual communication.
- Political awareness and a good understanding of political contexts and messaging.
- High level of creativity and enjoyment in experimenting with new approaches.
- Experience in creating video content.
- Excellent writing skills in German and English, with strong attention to detail.
- Ability to work collaboratively while also taking initiative.
- Willingness to travel within Germany and internationally.
We welcome applicants from diverse backgrounds— even if you don’t meet every requirement. If you’re excited about the role and MOIA’s mission, we’d love to hear from you!
Our benefits in a nutshell
- Competitive salary (including bonus)
- Hybrid work setup: Work from home or one of our offices - you and your team decide how often to meet, blending flexibility with collaboration!
- Flexible working hours and the possibility of flexible work arrangements depending on your needs (parenting, care work, volunteering, etc.)
- Budget and monthly expense allowance for home office setup
- Possibility of remote work from outside Germany for up to 6 weeks per year from over 35 countries - learn more in our blog!
- Public transport ticket (fully subsidized "Deutschlandticket") for commuting and travelling throughout Germany and discount on MOIA rides
- Subsidized fitness club membership or bike leasing
- Learning environment with continuous learning days, job rotation, trainings and workshops, coaching, conferences, books, and language classes
- Mental health support, 1:1 sessions with external professionals and mental unload workshops
- 30 vacation days, sabbatical and unpaid leave option
- Relocation support with service provider (visa, administration, etc.)
- Dog-friendly offices
For student & internship positions, we have an adjusted set of benefits. You can find them here.
Be who you are!
We are a member of Charta der Vielfalt and are dedicated to actively fostering a workplace that celebrates and promotes diversity in various aspects such as age, gender identity, race, sexual orientation, physical or cognitive ability, and ethnicity. At MOIA, we embrace a culture where people are accepted, respected, valued, appreciated, and included.
In our commitment to promoting diversity and inclusivity, we regularly provide unconscious bias training to all our employees. Furthermore, we continuously strive to enhance our hiring process by ensuring a diverse hiring panel.
How we work
At MOIA, our teams are typically distributed across locations and collaborate in a hybrid setup. We work together both remotely and on site, choosing the mode of collaboration that fits the context, the work at hand, and each team’s rhythm.
Spending time together in our offices is an important part of how we stay connected, build trust, and solve complex problems. At the same time, we value flexibility and give teams and individuals autonomy to shape their ways of working, with everyone having the freedom to organise their routines in a way that aligns with their work and their team’s needs.
If you’d like to learn more about how we work, visit our blog for insights into our culture and hiring process, or follow us on Instagram for a look behind the scenes at MOIA.
Who we are
At MOIA we’re reimagining the future of mobility – safe, autonomous and tailored to the needs of cities and their people. As a tech company with more than 400 employees, we build mobility solutions that truly move cities forward.
We launched our ridepooling service in Hamburg in 2019 and have been part of the city’s public transport system since 2023. Since launch, we have transported over 12 million passengers. Currently, MOIA is evolving from a mobility provider to a tech provider offering a scalable and safe turnkey solution for autonomous driving.
With office locations in Berlin and Hamburg, our diverse and international team comprising more than 60 nationalities works together toward that shared mission.
MOIA is more than a technology provider – we are a partner to cities and public transport operators committed to creating more livable spaces and delivering mobility solutions that are reliable, safe and comfortable.
Your application to MOIA
We value authenticity and personal insights in your application responses. While AI tools can be useful, we encourage you to answer the following questions based on your own experiences and understanding. This helps us keep a human touch and better evaluate your unique perspective and match for the role.
To reinforce an unbiased screening process, we kindly ask you not to include your picture, age, address, or any other details unrelated to your qualifications and suitability for the role. Additionally, we anonymize applications during the initial review phase by removing personally identifiable information. This ensures that our evaluation focuses solely on your skills, experience, and potential – supporting a fair and inclusive hiring experience for all candidates.
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Навыки
- Social Media Strategy
- Content Strategy
- Storytelling
- Video Production
- Content Management Systems
- Public Relations
- B2B Marketing
- German
- English
Возможные вопросы на собеседовании
Вакансия подразумевает управление профилями руководства. Важно понять, как кандидат выстраивает личный бренд топ-менеджера.
Расскажите о вашем опыте ведения LinkedIn-аккаунтов для руководителей уровня C-level: как вы определяете их 'голос' и темы для публикаций?
MOIA работает на стыке технологий и городского планирования. Кандидат должен уметь работать со сложной аудиторией.
Как вы адаптируете контент для разных целевых групп, таких как B2B партнеры и государственные структуры (B2G)?
В описании указано требование к созданию видео. Нужно оценить практические навыки.
Какие инструменты и подходы вы используете для быстрого и качественного создания видеоконтента для социальных сетей?
Работа в коммуникациях требует оценки эффективности.
На какие ключевые показатели эффективности (KPI) вы ориентируетесь при оценке успеха стратегии в социальных сетях и как вы их анализируете?
Компания занимается инновационным транспортом, что может вызывать общественные дискуссии.
Как бы вы реагировали на негативные комментарии или кризисную ситуацию в социальных сетях, связанную с безопасностью автономного вождения?
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