Senior UA Manager (Paid Search)

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Role: Senior UA Manager (Paid Search)

Company:Simple Life App

Format: Full-time | Remote within Europe

Salary: to be discussed during the interview

We are Simple Life — the #1 AI-powered health coaching app helping adults lose weight and build healthier habits without stress or extremes. Simple has 17M+ downloads, 300K+ 5-star reviews, and a global team building a product with real impact.

We’re looking for a high-autonomy Senior User Acquisition Manager to join our Paid Search Squad and own Google Ads end-to-end, including Search, GDN, Demand Gen and Performance Max.

WHAT YOU’LL DO:

• Own and scale paid user acquisition strategy across Google Ads and beyond.

• Plan, execute and optimize campaigns to hit business KPIs.

• Manage significant budgets and make smart budget allocation decisions to maximize ROAS.

• Build and lead scalable creative testing frameworks.

• Work closely with Creative, MarTech, Growth and Analytics teams.

• Dive deep into performance data, LTV, monetization and web funnels.

• Use dashboards, BI tools and analytics to understand what is working and why.

• Challenge ideas, propose improvements and take ownership of growth results.

WHAT WE EXPECT FROM YOU:

• Strong experience in user acquisition and paid performance marketing.

• Deep knowledge of Google Ads, or strong platform agility with proven experience in Meta, TikTok or similar channels.

• Proven track record managing large monthly budgets, ideally $300k+ per month.

• Experience with the US market.

• Hands-on experience with web funnels.

• Understanding of key performance metrics: ROAS, LTV, CPA, cohorts, monetization and funnel performance.

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