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SEO Manager, Healthcare
Интересная позиция в крупном агентстве с собственной технологической платформой. Высокий балл обусловлен четкими KPI, удаленным форматом работы и возможностью работать с международным рынком.
Сложность вакансии
Роль требует сочетания глубоких технических навыков (WordPress, аудит) и отличных коммуникативных способностей для работы с клиентами. Отрасль здравоохранения накладывает дополнительные требования к качеству контента и экспертизе.
Анализ зарплаты
Зарплата для данной позиции не указана в объявлении. На рынке Латинской Америки (Гондурас) для удаленных ролей в американских агентствах медиана составляет около $2,500 - $4,000 в месяц в зависимости от опыта.
Сопроводительное письмо
I am writing to express my strong interest in the SEO Manager position for the Healthcare sector at Power Digital Marketing. With over four years of experience in digital marketing and a proven track record of driving organic growth through technical SEO and strategic content mapping, I am confident in my ability to deliver irrefutable value to your healthcare clients. My background includes extensive hands-on experience with WordPress optimizations and a deep understanding of how to align SEO roadmaps with complex business goals.
What excites me most about Power Digital is your tech-enabled approach and the use of the nova platform to bridge the gap between data intelligence and marketing execution. Having managed diverse client portfolios, I thrive in fast-paced environments where 'big ideas' and meticulous testing are the norms. I am particularly skilled at translating complex analytics into actionable strategies and presenting them confidently to stakeholders, ensuring high client retention and performance.
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Присоединяйтесь к команде экспертов Power Digital и трансформируйте SEO-стратегии для лидеров индустрии здравоохранения!
Описание вакансии
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
\*\*\*Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
SEO Manager will be responsible for day-to-day support & management of client strategies who run SEO efforts from auditing & on boarding to monthly content and technical execution.
Key Responsibilities:
- Own the SEO and AIO strategy for a subset of clients in Healthcare
- Lead in creation of strategic client roadmaps that align with SEO best practices and client business goals
- As a key member of an SEO pod – support in managing implementation of SEO optimizations on client WordPress sites
- Support in the development and jointly present monthly performance reports to Account Managers and client points of contact
- Serve as true subject matter experts for clients and Account Managers as it relates to content and technical SEO strategies
- Lead core management of all things SEO: SEO strategy, UX, onsite content and link building
- Conduct ongoing keyword research and mapping to identify target topics and develop relevant content and on-page optimization strategies
- Experience with on-site technical SEO, local listings & reputation sites, SEO tools, content strategy development, social media strategy, influencer marketing, digital PR, and link building techniques.
Role Requirements:
- 2-5 years delivering digital campaigns that deliver actual business results
- A proven track record of SEO wins (e.g., designing, building, and optimizing highly successful campaigns, delivering volume and best-in-class).
- Strong background in WordPress to make website changes, SEO optimizations, and troubleshooting.
- Comfortable meeting with clients & presenting a cohesive strategy
- Ability to build & direct a team of skilled content & SEO partners
- Strategy minded
- Performance/results driven
- Ability to interpret analytics data and develop campaigns that increase client performance
- Ability to get along with a small group of PASSIONATE marketers
- Strong ability to switch between client projects quickly
- Understand that clients want things yesterday. It ain’t fair but it’s true
- Be ready to bring BIG ideas that change the world
- A highly collaborative, team-oriented individual comfortable with managing an experienced team
Key Performance Indicators (KPIs)
- $75k Managed Client Revenue
- Below 10% Client Churn Rate
- Range of the number of accounts (4-7)
Most Important Things (MITs)
- Organic Performance and Strategy Building
- Internal Team Management & Organization
- Client Facing Communication & Leadership
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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Навыки
- SEO
- WordPress
- Content Marketing
- Google Analytics
- Keyword Research
- Technical SEO
- Link Building
- UX
- Digital PR
Возможные вопросы на собеседовании
Проверка опыта работы в специфической нише здравоохранения, где важны факторы E-E-A-T.
Как вы адаптируете SEO-стратегию для клиентов в сфере здравоохранения с учетом требований Google к качеству контента (YMYL)?
Вакансия требует навыков внесения изменений непосредственно на сайты клиентов.
Опишите ваш опыт работы с WordPress: какие технические оптимизации вы обычно проводите самостоятельно?
Оценка способности кандидата удерживать клиентов и управлять их ожиданиями.
Как вы справляетесь с ситуацией, когда клиент требует немедленных результатов, которые SEO объективно не может дать в короткий срок?
Проверка аналитических способностей и умения работать с данными.
Какие метрики, помимо органического трафика, вы считаете ключевыми для оценки успеха SEO-кампании в медицине?
Оценка лидерских качеств и умения работать в команде (SEO pod).
Расскажите о случае, когда вам приходилось координировать работу копирайтеров и технических специалистов для достижения сложной цели.
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