- Страна
- США
- Зарплата
- 65 000 $ – 80 000 $
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SEO Specialist
Привлекательная вакансия в стабильном агентстве с удаленным форматом работы и прозрачным диапазоном зарплаты. Сильный фокус на культуру и профессиональный рост делает это предложение отличным вариантом для специалистов среднего уровня.
Сложность вакансии
Роль требует уверенного владения широким стеком инструментов (Ahrefs, Screaming Frog, GA4) и понимания как технического SEO, так и контент-стратегии. Средний уровень сложности обусловлен необходимостью работать на стыке аналитики и разработки в агентской среде.
Анализ зарплаты
Предлагаемая зарплата ($65k - $80k) полностью соответствует рыночным стандартам США для SEO-специалистов среднего звена (Mid-level) в агентствах. Верхняя граница диапазона является конкурентной для удаленной позиции.
Сопроводительное письмо
I am writing to express my interest in the SEO Specialist position at Velir. With over 4 years of experience in developing and executing comprehensive SEO strategies, I have a proven track record of improving organic visibility and traffic quality for diverse client portfolios. My background aligns perfectly with your need for a specialist who can bridge the gap between technical SEO, content optimization, and data-driven insights.
In my previous roles, I have successfully managed end-to-end on-page optimizations and collaborated closely with development teams to resolve complex technical issues identified through Screaming Frog and Ahrefs audits. I am particularly drawn to Velir’s remote-first culture and your integrated approach to data and analytics following the acquisition of Brooklyn Data Company. I am eager to bring my expertise in GA4 and keyword strategy to help translate search data into actionable business outcomes for your Fortune 500 and non-profit clients.
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Описание вакансии
Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world’s largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics.
At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits.
Overview
We are seeking a mid-level SEO Specialist (3–5 years of experience) to support and execute SEO strategies across a portfolio of clients. This role is ideal for someone who can independently own on-page and content optimization, contribute to technical SEO initiatives, and collaborate closely with analytics, content, and development teams.
You’ll play a key role in translating data into actionable recommendations that improve organic visibility, traffic quality, and conversion outcomes
Responsibilities:
Technical SEO Support
- Support technical SEO audits (crawlability, indexation, site performance, structured data)
- Identify and document issues related to site health using tools and manual review
- Partner with developers to implement fixes and validate changes
- Contribute to ongoing SEO best practices and governance
On-Page & Content Optimization
- Own on-page SEO execution across client websites (metadata, internal linking, content structure, schema recommendations, etc)
- Conduct keyword research and map opportunities to content and site architecture
- Optimize existing content and partner with content teams on new content creation
- Ensure alignment between search intent, content experience, business goals, and SEO best practices
Analytics & Performance Measurement
- Monitor and report on SEO performance using tools like Google Search Console (GSC) and analytics platforms (GA4, etc.)
- Translate data into insights and actionable recommendations
- Support measurement frameworks that connect SEO efforts to business outcomes
Tools & Platforms
- Utilize industry tools (such as Ahrefs, Screaming Frog) for audits, research, and monitoring
- Contribute to scalable workflows and documentation for SEO delivery
Cross-Functional Collaboration
- Partner with Behavioral Analytics, CRO, and Strategy teams to align SEO with broader digital initiatives
- Support integrated campaigns that connect SEO, content, and experimentation
- Participate in client meetings and contribute to recommendations and presentations
Skills and Qualifications:
- 3–5 years of hands-on SEO experience (agency or in-house)
- Strong experience with on-page optimization and content strategy
- Working knowledge of technical SEO concepts (indexation, site architecture, Core Web Vitals)
- Experience using SEO tools (such as Google Search Console, Ahrefs, Semrush, Moz, BrightEdge, Screaming Frog, Answer the Public, Surfer, Clearscope, BuzzSumo)
- Familiarity with analytics platforms (GA4 preferred)
- Ability to translate data into clear insights and recommendations
- Strong communication, project management, and collaboration skills
- Experience or curiosity in search trends, including AEO and GEO
Nice to Have
- Experience working with CMS platforms (Sitecore, Drupal, WordPress, Optimizely CMS)
- Exposure to experimentation or CRO
- Understanding of schema markup and structured data
- Experience working in a data-driven or integrated digital team
- Familiarity with building performance dashboards
Physical Requirements:
- Frequent sitting at a desk performing work on a computer
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Compensation Range: $65,000 - 80,000 USD Annually
Please note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.
Core Company Values
- Take the Long View - Ensure the company is built to last
- Be Courageous - Make the right decisions even when they aren't the easiest decisions
- Be Genuine - Bring honesty and authenticity to all that you do
- Work with Focus + Passion - Display purpose and pride in your work and never stop learning
As an equal opportunity employer, we are firmly committing to diversity, equity, and inclusion in our hiring efforts. We recognize that we need team members from all backgrounds and experiences to successfully shape a positive employee experience as well as deliver our product and service solutions. To that end, we actively seek candidates who can bring diverse experiences and backgrounds to our team. We know that complex factors and systemic bias can get in the way of us meeting strong candidates, so please don't hesitate to apply even if you're not 100% sure.
At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.
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Навыки
- SEO
- Google Search Console
- Ahrefs
- Screaming Frog
- Google Analytics 4
- SEMrush
- Moz
- BrightEdge
- Content Strategy
- Technical SEO
- Schema.org
- Core Web Vitals
- Sitecore
- Drupal
- WordPress
Возможные вопросы на собеседовании
Проверка навыков приоритизации технических задач.
Как вы определяете, какие технические ошибки SEO (например, битые ссылки vs проблемы с Core Web Vitals) следует исправлять в первую очередь при ограниченных ресурсах разработки?
Оценка опыта работы с контентом и понимания интента пользователя.
Опишите ваш процесс оптимизации существующего контента: на какие метрики вы ориентируетесь и как подбираете ключевые слова для обновления материала?
Проверка умения работать с аналитикой и отчетностью.
Расскажите о случае, когда данные из Google Search Console помогли вам найти скрытую проблему или точку роста для клиента. Как вы представили эти выводы?
Оценка осведомленности о современных трендах (AEO/GEO).
Как, по вашему мнению, развитие поиска на базе ИИ (SGE/AEO) изменит подход к оптимизации контента в ближайшие пару лет?
Проверка навыков коммуникации с клиентами.
Как вы объясняете клиенту, не обладающему техническими знаниями, ценность долгосрочных SEO-инвестиций по сравнению с быстрыми результатами в платном поиске?
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- Страна
- США
- Зарплата
- 65 000 $ – 80 000 $