Software Engineer, Growth

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About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: Hybrid - Austin, Atlanta, Denver, Washington D.C., Toronto

About the Department

The Growth Engineering team is responsible for architecting and delivering world-class, cohesive product experiences that drive user activation, adoption, and scale for millions of Cloudflare self-service customers. We focus on continuous, thoughtful optimization of the customer journey, from initial acquisition and onboarding through product adoption. Our core mission is to empower users to get what they need faster and to provide a platform that enables the next level of growth for Cloudflare by allowing users to adopt and expand their product usage through fantastic in-product experiences.

About the Role

We are looking for an experienced, product-minded front-end or full-stack engineer to join our Product Growth team. This role is a hybrid of product engineering and growth focus, requiring deep technical expertise in building large-scale, high-performance applications, a strong foundation in system design, and a keen eye for crafting delightful user experiences. The ideal candidate will translate product vision into polished, performant code that directly impacts key business metrics. You must care deeply not only about the quality of your code and the system’s architecture but also about the end-to-end customer experience and enhancing developer productivity. You will be instrumental in evolving our self-service properties to better serve our customers and drive measurable growth.

We are also strong believers in dog-fooding our own products. From cache configuration to Cloudflare Access, Cloudflare Workers, and Zaraz, these are all tools in our engineer's tool belt, so it is a plus if you have been a customer of ours, even as a free user.

The Software Engineer, Growth will be responsible for the following:

• Technical delivery of customer-facing UI experiences intended to accelerate user acquisition, engagement, and retention through data-informed strategies.
• Collaborate closely with product, design, and stakeholders to define key outcome measurements, roadmaps, and feature specifications.
• Execute engineering projects across the product lifecycle, from conceptualization through production deployment.
• Architect scalable frontend solutions and build features end-to-end (front-end, back-end, IaC, system design, debugging, and testing).
• Contribute to increasing developer productivity, improving code quality, and enhancing application performance and security across our core properties.
• Work closely with cross-functional teams to ensure all product experiences are compliant and adhere to our trust and safety principles.

Examples of desirable skills, knowledge and experience

• Comfort with building reusable SDKs and high-quality UI components with TypeScript/JavaScript required. Comfort/familiarity with other languages (Go/Rust/Python) a plus.
• Experience building with high-scale serverless systems like Cloudflare Workers, AWS Lambda, Azure Functions, etc.
• Full stack expertise for backend-for-frontend and other similar applications to help keep the team moving with minimal cross-team dependencies is a big plus
• Strong knowledge of HTML, CSS, and modern JavaScript/TypeScript ecosystems.
• Experience in design and development of interfaces and features that optimize for business KPIs, including user onboarding, feature adoption, and overall product experience.
• Experience working with and/or designing RESTful APIs.
• Familiarity with commercial analytics systems (Adobe Analytics, Google Analytics, etc) a plus.
• Strong foundation in system design, balancing engineering excellence with visual aesthetics, and an ability to translate design vision into polished, performant code.
• Experience with building tools and frameworks to improve developer productivity.
• Experience with the responsible use of modern AI and LLM augmented workflows.
• Desire to work in a fast-paced environment.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $136,000 - $167,000
• For Washington DC hires: Estimated annual salary of $150,000 - $206,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by ourprivacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.