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Sr. Business Intelligence Analyst
Сильный бренд, прозрачная вилка зарплаты выше рынка и отличный пакет льгот (100% оплата страховки, релокация). Гибридный формат работы в Лондоне добавляет привлекательности для опытных специалистов.
Сложность вакансии
Роль требует значительного опыта (8-11 лет) и глубоких знаний в маркетинговой аналитике. Высокая планка ожиданий по SQL и статистике, а также необходимость влиять на стейкхолдеров международного уровня делают позицию сложной, но интересной.
Анализ зарплаты
Предлагаемая зарплата (£68k - £122k) полностью соответствует и даже превышает средние рыночные показатели для Senior BI ролей в Лондоне, где медиана обычно составляет около £75k-85k. Верхняя граница диапазона значительно выше среднего, что отражает высокие требования к опыту.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Business Intelligence Analyst position at The Pokémon Company International. With over 8 years of experience in data analytics and a specialized focus on marketing domains, I have a proven track record of transforming complex datasets into actionable insights that drive strategic investment decisions. My expertise in SQL, Looker, and statistical modeling aligns perfectly with your requirement for an analytical engine to optimize European marketing campaigns.
Throughout my career, I have successfully led cross-functional projects, bridging the gap between technical data infrastructure and business stakeholders. I am particularly drawn to this role because of the opportunity to influence the BI roadmap and establish data standards across international offices. Being a data-driven professional with a deep appreciation for the Pokémon brand, I am eager to contribute to your mission of delivering unique experiences to fans worldwide through rigorous A/B testing and advanced visualization.
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Описание вакансии
*Get to know The Pokémon Company International*
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.comand pokemon.com.
   
*Get to know the role*
- Job Title: Sr. Business Intelligence Analyst
- Job Summary: We are looking for a talented Sr. Business Intelligence Analyst who will drive change in European Marketing organization through influence of analytics and data insight capabilities at The Pokémon Company International Company. This position will be primarily responsible to deliver against marketing analytics roadmaps and deliver recommendations, improve business processes and aid in driving marketing investment decision through data. This role may include cross collaboration with US Marketing teams and European Marketing to ensure consistency and quality reporting and analysis. This role will function as an analytic SME to influence stakeholders and act as the analytical engine of the company to provide insights, support and optimization on marketing campaigns. In addition, this position will assist in influencing and growing data strategy and measurement optimization across various initiatives and domains. The ideal candidate must have excellent communication skills, be self-directed, collaborative, drive accountability and have a keen ability to analyze data to identify and communicate patterns.
- People Manager: No
*What you’ll do*
- Own all parts of the analytics analysis from design, development, analyzing, interpreting, and summarizing data findings from marketing campaigns to European marketing stakeholders.
- Identify valuable patterns and insight across European Marketing groups teams to drive impact on improvements for the organization across different product lines.
- Influence and drive data driven decisioning on marketing investments and marketing strategy for the European marketing teams.
- Collaborate across offices to build standard reporting, analytics and data standards for the domains.
- Drive recommendation and optimization solutions for automating data collection on technology and data platforms and products.
- Analyze data using statistics and other methodologies to solve business problems such as A/B testing recommendations.
- Become an analytic SME for high value and high impact projects to represent BI interests.
- Own and deliver the BI roadmap for each workstream.
- Integrate relevant information and disparate data sources in developing analysis, insights, and recommendations.
- Effectively scope, size, and plan the development of analytical solutions and set expectations accordingly.
- Create dashboards and visualizations to track key performance indicators and effectively communicate trends.
- Work with domain leadership to identify marketing goals, KPI and data strategy.
- Provide support for marketing campaign launches from analytics perspective.
*What you’ll bring*
- Eight (8) to eleven (11) years of relevant professional experience or a demonstrated equivalent level of expertise.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- 4+ years or more providing analytics in Marketing domain.
- Experience with data visualization through Looker, Tableau or similar tools.
- Expert user of SQL for data analysis.
- Excellent statistics background and ability to explain analytical methodologies to simply and thoroughly.
- Ability to work and communicate across multiple marketing teams and marketing domains.
- Experience with Google Analytics, Adobe Analytics or similar web analytics tool is a plus.
- Experience with modern programming languages (Python, JavaScript, etc.) is a plus.
- Experience in marketing optimizations methodologies like A/B testing is a plus.
*Base Salary Range:*For this role, new hires generally start between £68,062.00 - £90,559.00 per year. The full range is £68,062.00 - £122,588.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-MW1 #LI-Hybrid
*How you’ll be successful*
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
*What to expect*
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
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Навыки
- Google Analytics
- Tableau
- Marketing Analytics
- A/B Testing
- Python
- SQL
- Looker
- Statistics
- Data Visualization
- JavaScript
- Adobe Analytics
Возможные вопросы на собеседовании
Вакансия требует 4+ года опыта именно в маркетинге. Важно понять, как кандидат оценивает эффективность вложений.
Расскажите о вашем опыте построения моделей атрибуции или оценки ROI для крупных маркетинговых кампаний.
Роль предполагает роль SME (эксперта) и влияние на решения. Проверяется умение доносить сложные данные простым языком.
Опишите случай, когда ваши аналитические выводы заставили бизнес-лидеров изменить маркетинговую стратегию. Как вы аргументировали свою позицию?
SQL является ключевым навыком для этой позиции.
С какими наиболее сложными SQL-запросами или структурами данных вам приходилось работать для объединения разрозненных источников маркетинговых данных?
В описании упоминается A/B тестирование как плюс. Важно проверить понимание методологии.
Как вы подходите к дизайну A/B тестов для оценки эффективности новых рекламных каналов и какие статистические метрики считаете приоритетными?
Работа предполагает взаимодействие между офисами в США и Европе.
Как вы справляетесь с ситуациями, когда стандарты отчетности или качества данных различаются в разных регионах или департаментах?
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- Страна
- Великобритания
- Зарплата
- 68 062 ₽ – 122 588 ₽