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Sr. CRM Specialist
Привлекательная позиция в инновационной компании на быстрорастущем рынке электромобилей. Предлагается конкурентный соцпакет, включая участие в программе акций (equity), и возможность влиять на глобальные процессы.
Сложность вакансии
Роль требует глубоких знаний Salesforce и более 5 лет опыта в CRM. Высокая сложность обусловлена необходимостью координации между глобальными и европейскими офисами, а также высокими стандартами бренда класса люкс.
Анализ зарплаты
Зарплата для Senior CRM ролей в Амстердаме обычно выше среднего по Европе. Учитывая статус Lucid как премиального бренда, можно ожидать компенсацию на верхнем уровне рыночного диапазона, дополненную бонусами и акциями.
Сопроводительное письмо
I am writing to express my strong interest in the Senior CRM Specialist position at Lucid Motors. With over five years of experience in CRM and growth marketing, I have a proven track record of building automated lead nurture programs that guide prospects seamlessly through the consumer journey. My expertise in Salesforce and data-driven decision-making aligns perfectly with Lucid's mission to redefine the luxury electric vehicle experience through personalized and intelligent communication.
In my previous roles, I have successfully collaborated with cross-functional teams to develop creative assets and reporting systems that optimize ROI and conversion rates. I am particularly drawn to Lucid's commitment to innovation and sustainability, and I am eager to apply my analytical skills to support your European expansion and local market activations. I am confident that my background in managing complex CRM processes will contribute significantly to Lucid's growth and brand loyalty.
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Откликнитесь в lucidmotors уже сейчас
Присоединяйтесь к Lucid Motors и создавайте будущее премиальной электромобильности, управляя клиентским опытом на глобальном уровне!
Описание вакансии
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
The Role:
- Define and support the consumer journey, from discovery to purchase and delivery, planning and executing meaningful contact points for fans, prospects, leads and clients.
- Build a lead nurture program to keep existing leads, clients and prospects engaged with the Lucid brand, and progress them along the consumer journey with personalized content and communications. Ultimately this program should become an automated marketing program.
- Collaborate with digital and the communication teams to create the right creative assets and copy.
- Support the experiential and growth marketing team in generating leads and prospects for field activations (pop up, test drives, events) and help create the right (automated) emails before and after events.
- Develop and maintain a regular reporting system on KPI, with particular attention on conquest, conversion and retention cost and effectiveness (ROI).
- Support the Lucid Stores in generating traffic, leads and sales through the planning and execution of local conquest plans.
- Ensures uniformity of actions between the global & European HQ’s and the markets
- Analyzes competitors’ activities and explores new opportunities.
Requirements:
- Excellent knowledge of Sales Force software and most common CRM programs
- Superior analytical skills
- Capability to organize processes and agencies, creating links and coordination between all the actors involved.
- 5+ years of experience in similar positions, CRM or growth marketing roles
- Automotive and international experience is a plus
Lucid Motors is committed to maintaining a safe and trustworthy environment. As such, a background check may be required during the hiring process. This will be performed in line with European data protection laws, and candidates will be informed and asked to provide consent before the check is conducted.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable local laws and regulations.
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.
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Навыки
- Salesforce
- CRM
- Growth Marketing
- Data Analysis
- Marketing Automation
- Project Management
- ROI Analysis
Возможные вопросы на собеседовании
Проверка технической экспертизы в основном инструменте работы.
Опишите ваш опыт настройки сложных автоматизированных цепочек (nurture programs) в Salesforce. С какими трудностями вы сталкивались?
Оценка аналитических способностей и умения работать с бизнес-метриками.
Какие KPI вы считаете наиболее критичными для оценки эффективности CRM в автомобильной индустрии и как вы рассчитываете ROI кампаний?
Проверка навыков управления проектами и взаимодействия с другими отделами.
Как вы выстраиваете процесс взаимодействия с креативными командами и агентствами для создания контента, который соответствует имиджу люксового бренда?
Оценка способности адаптировать глобальные стратегии под локальные рынки.
Как бы вы подошли к планированию локальной кампании по привлечению трафика (conquest plan) для конкретного магазина Lucid в Европе?
Проверка стратегического мышления и знания рынка.
Как, по вашему мнению, CRM-стратегия для электромобилей премиум-класса должна отличаться от стратегии для традиционных брендов масс-маркета?
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