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keenfootwear
Страна
США
Зарплата
186 000 $ – 195 000 $
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Sr. Director, North America Regional Merchandising

Оценка ИИ

Престижная руководящая роль в известном бренде с сильной корпоративной культурой и четкими ценностями. Предлагаемая зарплата конкурентоспособна, а возможность влиять на стратегию крупного региона делает вакансию очень привлекательной для топ-менеджеров.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует исключительного сочетания стратегического лидерства, глубокого знания обувного рынка и навыков управления сложной матричной структурой. Высокий уровень ответственности за финансовые показатели и необходимость частых командировок (до 35%) делают эту позицию крайне сложной.

Анализ зарплаты

Медиана210 000 $
Рынок180 000 $ – 250 000 $
Оценка ИИ

Предлагаемая зарплата ($186k - $195k) находится в пределах рыночной нормы для позиции Senior Director в Портленде, хотя для компаний уровня Tier-1 верхняя граница может быть выше. Учитывая бонусы и социальный пакет, предложение выглядит сбалансированным.

Сопроводительное письмо

I am writing to express my strong interest in the Sr. Director, North America Regional Merchandising position at KEEN. With over a decade of experience in product strategy and a deep passion for the outdoor footwear industry, I have consistently delivered profitable growth by aligning regional assortment plans with consumer insights and brand values. My background in leading cross-functional teams through complex go-to-market cycles makes me an ideal candidate to drive KEEN’s regional vision.

Throughout my career, I have specialized in translating market trends into commercial successes while maintaining brand integrity. I admire KEEN’s commitment to being a 'business for good' and its values-led approach to innovation. I am confident that my expertise in SKU efficiency, margin management, and channel segmentation will contribute significantly to the North America leadership team and help the brand continue its mission of inspiring outside adventure.

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Откликнитесь в keenfootwear уже сейчас

Присоединяйтесь к KEEN и возглавьте стратегию мерчандайзинга в Северной Америке, создавая продукты, которые вдохновляют на приключения!

Описание вакансии

Job Summary

The Sr. Director, North America (NA) Regional Merchandising leads and executes the regional go-tomarket merchandising vision, strategy, and assortment plans. As well leads the product and merchandising go to market efforts of the North America outside team. This role is responsible for leading and delivering product strategy and segmentation plan, assortments that delight and inspire fans and enable the business to execute against the brand and business goals with our partners in North America.

Essential Functions

Description

  • Leads, develops, and executes the regional merchandising strategy plan and vision that supports long-term and in-season brand and business strategic initiatives. Drives business results and profitable product metrics in region.
  • Provides go-to-market expertise and execution for the North America (NA) product and merchandising integrated GTM initiatives and execution in region.
  • Provides NA consumer expertise to ensure strong point of view around product development around the NA consumer and marketplace targets.
  • Delivers a thoughtful regional, seasonal analysis that drives the global & regional briefing process by summarizing the findings of competitive market, online marketplace expertise, brick & mortar expertise.
  • Engages and collaborates cross-functionally with product teams to plan and lead the creation of innovative, commercial and brand-enhancing regional assortments designed for targeted regional KEEN fans that deliver revenue, MSRP, margin, profitability, productivity, color/material guidance, construction, lifecycle targets, franchise management, channel segmentation plans, and other metrics as required. Directs regional fan and channel needs with specific inline and regionally driven styles as required by the business including but not limited to SMU’s, limited editions, collaborations, exclusive product, etc.
  • Drives the management of blended pricing and margin model and for the gross margin (merch margin) of the seasonal line. Works cross-functionally throughout the seasonal product process to bring a cohesive, cross merchandised, fan-focused line with compelling global and regional stories each season.
  • Partners with sales management and key accounts to develop a distinctive, effective, and brand-appropriate distribution merchandising strategy by channel. Leading product and merchandising account-based meetings.
  • Monitors new product introductions and carryover product to ensure health of planned launch and/or lifecycle. Continuous improvement focused on SKU efficiency, margins, and global assortment alignment.
  • Works with the finance department on product, unit and margin forecasts and analysis by season, category, gender, and style. Participates in long range planning and annual budget development.
  • Acts as a product champion, presenting in pre-lines, sales meetings, key accounts, influencers and visiting editors as required with commercial and regional efforts.
  • Provides strategic direction, mentorship, and inspiration to direct reports on the regional Merchandising team.
  • Serves as a member of the NA regional leadership team.

Qualifications:

  • Bachelor's Degree in Business, Merchandising, Product, related field, or equivalent experience.
  • Ten (10) or more years progressive experience in merchandising, product creation, and/or retail; experience in footwear preferred.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, and Abilities:

  • Demonstrated strong leadership experience and the ability to drive results in a fast-paced matrix environment.
  • Strong knowledge of footwear landscape and consumer insights.
  • Strong understanding of KEEN regional fans, competitors, trend, and market insights.
  • Strong organizational, analytical and time management skills.
  • Strong verbal, written, and presentation communication skills with an ability to communicate at all levels of the organization.
  • Knowledge of global and regional hybrid performance and style trends with the ability to translate into commercial concepts.
  • Proficiency with Microsoft Office applications (Outlook, Excel. Power Point, Word)
  • Results orientation that is balanced between both long-term objectives and short-run performance.
  • Ability to successfully communicate cross-culturally as part of a global brand and merchandising team.
  • Ability to independently utilize resources to increase knowledge.
  • Ability to lead and influence people in support of overarching business and category goals.
  • Ability to travel domestically and internationally as required.

Travel: Yes, required up to 35% of the time.

Base Salary: $186,000 - $195,000 yearly

This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protectthe places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Fuerst Group, KEEN and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Навыки

  • Merchandising
  • Product Strategy
  • Go-to-Market Strategy
  • Financial Analysis
  • Leadership
  • Footwear Merchandising
  • Assortment Planning
  • Microsoft Excel
  • Microsoft PowerPoint
  • Stakeholder Management

Возможные вопросы на собеседовании

Проверка способности адаптировать глобальное видение под специфику конкретного региона.

Как вы планируете балансировать между глобальной стратегией бренда KEEN и специфическими потребностями североамериканского рынка?

Оценка навыков управления ассортиментом и прибыльностью.

Опишите ваш подход к оптимизации SKU и управлению маржинальностью в условиях меняющегося потребительского спроса.

Проверка лидерских качеств в сложной организационной структуре.

Расскажите о случае, когда вам приходилось влиять на кросс-функциональные команды в матричной среде для достижения общей цели.

Оценка понимания целевой аудитории и рынка.

Какие ключевые тренды в индустрии outdoor-обуви вы считаете наиболее значимыми для Северной Америки в ближайшие 2-3 года?

Проверка соответствия ценностям компании.

Как вы интегрируете ценности бренда (социальная ответственность, экология) в коммерческую стратегию мерчандайзинга?

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keenfootwear
Страна
США
Зарплата
186 000 $ – 195 000 $