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nextdoor
Страна
США
Зарплата
170 000 $ – 250 000 $
+500% приглашений

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Staff Product Manager, Ads Optimization

Оценка ИИ

Отличная позиция в публичной компании с четким фокусом на монетизацию, конкурентной зарплатой и значительным пакетом акций (equity). Высокий уровень влияния на продукт.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Высокая сложность обусловлена требованием глубоких технических знаний в области AdTech (аукционы, алгоритмы ставок) и машинного обучения, а также необходимостью стратегического лидерства на уровне Staff.

Анализ зарплаты

Медиана215 000 $
Рынок185 000 $ – 260 000 $
Оценка ИИ

Предлагаемый диапазон $170k–$250k полностью соответствует рыночным стандартам для позиции Staff PM в США, особенно в секторе AdTech. Верхняя граница может быть даже выше при подтверждении исключительной квалификации.

Сопроводительное письмо

I am writing to express my strong interest in the Staff Product Manager, Ads Optimization position at Nextdoor. With over 7 years of product management experience and a deep specialization in ad tech and marketplace dynamics, I have consistently delivered high-impact solutions in bidding algorithms and budget pacing. My background in collaborating with ML and Data Science teams aligns perfectly with your mission to evolve Nextdoor's auction and delivery systems.

In my previous roles, I have successfully led the strategy for complex optimization frameworks that balanced advertiser ROI with user experience. I am particularly drawn to Nextdoor’s unique position as a neighborhood network and the challenge of scaling intelligent automation within such a specialized ecosystem. I am confident that my technical expertise in ML-driven optimization and my strategic approach to product roadmaps will contribute significantly to the Monetization Team's success.

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Откликнитесь в nextdoor уже сейчас

Присоединяйтесь к Nextdoor, чтобы создавать инновационные рекламные технологии и влиять на развитие локальных сообществ по всему миру!

Описание вакансии

#TeamNextdoor

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com.

Meet Your Future Neighbors

The Monetization Team at Nextdoor empowers businesses of all sizes to connect meaningfully with their local communities. Our advertising platform helps marketers reach the right audiences, drive measurable outcomes, and scale their growth efficiently.

As Staff Product Manager, Ads Optimization, you will lead the strategy and roadmap for how campaigns deliver performance at scale. You will define and evolve our bidding systems, budget pacing frameworks, delivery optimization, and intelligent automation capabilities ensuring advertisers maximize outcomes while preserving a high-quality neighbor experience.

This is a highly technical and strategic role at the center of our Ads ecosystem. You’ll partner deeply with Engineering, Data Science, and Revenue teams to shape how our auction, pacing, and ML-driven optimization systems evolve. Your work will directly impact advertiser ROI, revenue growth, and platform efficiency.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees. The hiring team will go over these expectations with you if you are being considered for a role near one of our offices in San Francisco, Los Angeles, Chicago, Dallas, New York, and London.

The Impact You’ll Make

Your responsibilities will include:

  • Define and own the vision and roadmap for campaign optimization, including bidding algorithms, pacing systems, auction dynamics, and automation capabilities
  • Partner with Data Science, Engineering and ML to shape experimentation strategy, define model success criteria, and translate model performance into advertiser value
  • Develop and own advertiser experience for campaign delivery optimization features that reduce friction and improve advertiser outcomes
  • Collaborate with Sales and Product Marketing to ensure optimization capabilities are intuitive, explainable, and compelling to advertisers
  • Influence cross-functional alignment on tradeoffs between short-term performance gains and long-term architectural investments
  • Present strategy, impact, and performance insights to senior leadership, serving as the strategic voice for Ads Optimization across the organization
  • Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
  • Build in-person relationships with team members and contribute to Nextdoor’s company culture

What You’ll Bring to The Team

  • 7+ years of product management experience, with 3+ years of experience in advertising technology and marketplace optimization
  • Deep understanding of ads auction dynamics, bid optimization, budget pacing, and delivery systems
  • Comfortable discussing ML models, experimentation frameworks, ranking systems, and system architecture with engineers and data scientists
  • Strong cross-functional leadership, able to drive alignment across Engineering, Data Science, Revenue, and Marketing without heavy process
  • Clear point of view on how automation and AI can transform advertiser outcomes
  • Strong written and verbal communication skills; able to influence executives and explain technical concepts clearly
  • Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications.

The starting salary for this role is expected to range from $170,000 - $250,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. The salary range will be determined by the candidate’s geographic location.

We expect to award a meaningful equity grant for this role. With quarterly vesting, your first vest date will take place within 3 months of your start date.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.

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Навыки

  • Product Management
  • AdTech
  • Machine Learning Systems
  • Auction Dynamics
  • Budget Pacing
  • Data Science
  • Experimentation Frameworks
  • System Architecture
  • Strategic Roadmap

Возможные вопросы на собеседовании

Проверка глубокого понимания механизмов AdTech, указанных в описании.

Как бы вы подошли к балансировке между агрессивным расходованием бюджета (pacing) и максимизацией ROI для рекламодателя в условиях волатильного аукциона?

Роль требует тесного взаимодействия с Data Science.

Опишите ваш опыт работы с ML-командами: как вы определяете метрики успеха для моделей ранжирования и как транслируете их в бизнес-ценность?

Важно умение находить компромиссы в продукте.

Приведите пример, когда вам приходилось выбирать между краткосрочным ростом выручки и долгосрочным качеством пользовательского опыта (neighbor experience). Как вы принимали решение?

Проверка навыков работы в маркетплейс-системах.

Какие рычаги в дизайне аукциона вы считаете наиболее эффективными для привлечения новых рекламодателей без ущерба для существующих крупных игроков?

Оценка видения будущего технологий.

Как, по вашему мнению, генеративный ИИ может изменить процесс оптимизации кампаний для малого бизнеса на платформе Nextdoor?

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nextdoor
Страна
США
Зарплата
170 000 $ – 250 000 $