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fastly
Страна
США
Зарплата
296 554 $ – 350 000 $
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HeadГибридПолная занятость

VP, Global Field Marketing

Оценка ИИ

Престижная руководящая роль в известной технологической компании (Fastly) с прозрачной вилкой зарплаты и отличным пакетом льгот. Возможность влиять на глобальную стратегию и работать с передовыми технологиями (Edge Cloud, Security) делает вакансию очень привлекательной для топ-менеджеров.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль уровня VP в публичной технологической компании требует исключительного сочетания стратегического видения, опыта управления глобальными командами (AMER, EMEA, APJ) и глубокой экспертизы в B2B маркетинге (12+ лет). Высокая ответственность за пайплайн и необходимость тесного взаимодействия с отделом продаж делают эту позицию крайне сложной.

Анализ зарплаты

Медиана325 000 $
Рынок280 000 $ – 400 000 $
Оценка ИИ

Предлагаемая зарплата в размере $296,554 – $350,000 полностью соответствует рыночным стандартам для позиций уровня VP Marketing в крупных технологических хабах США, таких как Сан-Франциско и Нью-Йорк. Дополнительные бонусы и опционы (equity) делают совокупный доход конкурентоспособным по сравнению с аналогичными ролями в публичных компаниях.

Сопроводительное письмо

I am writing to express my strong interest in the VP, Global Field Marketing position at Fastly. With over 15 years of experience in B2B marketing leadership and a proven track record of driving pipeline growth for global cloud infrastructure companies, I am confident in my ability to accelerate Fastly’s market expansion across AMER, EMEA, and APJ. My expertise lies in bridging the gap between global strategy and regional execution, ensuring that field programs are not only scalable but also deeply resonant with local market dynamics.

Throughout my career, I have successfully partnered with sales leadership to deliver measurable revenue impact through integrated ABM and field marketing initiatives. At my previous roles, I have managed multi-million dollar budgets and led distributed teams to exceed pipeline targets by leveraging data-driven insights and modern MarTech stacks. I am particularly impressed by Fastly’s commitment to building a more trustworthy Internet and would welcome the opportunity to bring my strategic vision and operational rigor to your high-performing GTM team.

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Откликнитесь в fastly уже сейчас

Присоединяйтесь к Fastly в качестве вице-президента по глобальному полевому маркетингу и возглавьте стратегию роста на мировом рынке!

Описание вакансии

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: February 12, 2026

Anticipated Posting Close Date\*: April 12, 2026

\Job posting may close early due to the volume of applicants.*

VP, Global Field Marketing

The VP of Global Field Marketing is a strategic revenue leader responsible for accelerating pipeline growth and market expansion across Fastly’s global regions. The role partners closely with sales and the entire GTM team to design and execute integrated, regionally tailored marketing strategies that drive measurable impact. The ideal candidate blends data-driven decision making with strong cross-functional leadership, building scalable field programs that align global priorities with local market opportunity. This leader will inspire and develop a high performing team while elevating Fastly’s presence in target accounts.

What You'll Do:

  • Own regional pipeline contribution by developing and executing integrated field marketing strategies aligned to revenue targets, account segmentation, and priority verticals across AMER, EMEA, and APJ.
  • Partner with sales leadership to build quarterly and annual go-to-market plans that drive new logo acquisition and expansion within target accounts.
  • Lead global field and ABM programs that combine digital, in-person, and partner-driven initiatives working across marketing to create consistent account engagement across the buyer journey.
  • Operationalize measurement and accountability, partnering with Ops to track ROI, optimize spend, and continuously improve pipeline velocity and conversion rates.
  • Align global campaigns to regional execution, ensuring product launches, category positioning, and relevant messaging are effectively localized and activated in-market.
  • Build and develop a world-class global team, fostering strong collaboration across sales and the entire GTM team to deliver cohesive, high-impact programs.

What We're Looking For:

  • 12+ years of B2B marketing experience with significant leadership in global field marketing, regional marketing, or enterprise demand generation
  • Bachelor's degree required
  • Proven track record of owning and delivering measurable pipeline contribution in partnership with sales leadership
  • Experience building and leading distributed global teams across AMER, EMEA, and APJ
  • Strong strategic planning and operational rigor, including budget management, ROI measurement, and pipeline analytics
  • Demonstrated ability to align global campaigns with regional execution while tailoring to local market dynamics
  • Commitment to fostering a high-performance, collaborative culture

We’ll be super impressed if you have experience in any of these:

  • Experience in cloud infrastructure, edge, security, networking, or developer-centric technology markets
  • Experience supporting multi-product portfolios
  • Familiarity with modern marketing technology stacks including Salesforce, Marketo, 6sense, and intent-driven orchestration platforms
  • Experience optimizing programs using AI
  • Experience operating in a publicly traded company environment with quarterly revenue accountability

Work Hours:

  • This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

This position is open to Hybrid And Remote Work Locations.

The locations for this position are:

  • San Francisco, CA
  • New York, NY
  • Denver, CO
  • Remote within the United States

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a strong preference for Hybrid near a local office.  However, we may be willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

SF / LA Fair Chance Ordinance Statement

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary:

The estimated salary range for this position is $296,554 to $350,000.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2026, we offer 12 paid local holidays, 12 paid company wellness days.

Why Fastly?

  • We have a huge impact. Fastly is a small company with a big reach. Not only doour customers have a tremendous user base, but we also support a growing number ofopen source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
  • We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
  • We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

All job applications must be submitted through our official careers site at www.fastly.com/about/careers. We will never request sensitive information, such as your Social Security number, bank account or credit card information during the application process. All official communication will come from an @fastly.com or @recruiting.fastly.com email address.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901.

Fastly collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy. Please see ourprivacy notice for job applicants.

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Навыки

  • B2B Marketing
  • Field Marketing
  • Demand Generation
  • Account Based Marketing
  • Salesforce
  • Marketo
  • 6Sense
  • Strategic Planning
  • Budget Management
  • Pipeline Analytics
  • Go-to-Market Strategy

Возможные вопросы на собеседовании

Кандидат должен продемонстрировать умение работать с разными регионами и адаптировать глобальные кампании под локальные нужды.

Как вы балансируете между необходимостью соблюдения единого глобального бренда и потребностью в локализации маркетинговых активностей для регионов EMEA и APJ?

Позиция напрямую связана с генерацией пайплайна, поэтому важно понимать методы оценки эффективности.

Опишите ваш подход к измерению ROI полевого маркетинга и какие ключевые метрики вы считаете наиболее важными для оценки вклада в выручку?

Роль требует тесного партнерства с руководством отдела продаж.

Расскажите о случае, когда у вас возникли разногласия с руководством отдела продаж по поводу стратегии GTM. Как вы пришли к соглашению?

Вакансия упоминает использование ИИ для оптимизации программ.

Каким образом вы планируете внедрять технологии искусственного интеллекта в процессы полевого маркетинга для повышения эффективности кампаний?

Управление распределенной командой — критически важный навык для этой роли.

Какова ваша стратегия построения и развития высокопроизводительной команды в условиях гибридной и удаленной работы в разных часовых поясах?

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fastly
Страна
США
Зарплата
296 554 $ – 350 000 $