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VP, Global Marketing Strategy 12 Month FTC
Престижная руководящая роль в инновационной сфере нейротехнологий с глобальным охватом. Однако статус временного контракта (12 месяцев) может снижать привлекательность для кандидатов, ищущих долгосрочную стабильность.
Сложность вакансии
Высокий уровень ответственности за глобальную стратегию и необходимость управления в матричной структуре требуют значительного опыта. Роль осложняется временным характером (декретная ставка), что предполагает максимально быстрое погружение в процессы без долгого обучения.
Анализ зарплаты
Указанная роль VP в международной компании предполагает зарплату выше среднего по рынку Ирландии и Великобритании. Ожидаемый диапазон для подобных позиций в SaaS секторе составляет от 110,000 до 150,000 фунтов стерлингов в год плюс бонусы.
Сопроводительное письмо
I am writing to express my strong interest in the VP, Global Marketing Strategy position at Everway. With extensive experience in senior marketing leadership within global B2B SaaS organizations, I am confident in my ability to provide the continuity and strategic execution required for this 12-month maternity cover. My background in managing complex, matrixed environments and driving integrated campaigns aligns perfectly with Everway’s mission to transform neurotechnology software.
Throughout my career, I have specialized in bridging the gap between central strategy and regional execution. I am particularly drawn to Everway’s commitment to curiosity and courage, and I am eager to apply my analytical mindset to optimize your global campaign calendar and ensure consistent pipeline impact. I look forward to the possibility of maintaining the momentum of your talented marketing team during this pivotal period.
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Откликнитесь в everway уже сейчас
Присоединяйтесь к лидеру в области нейротехнологий и возглавьте глобальную маркетинговую стратегию Everway уже сегодня!
Описание вакансии
At Everway, our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.
We’re a global community of over 600 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.
We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.
Join us at Everway - together, we can unlock the full potential of every mind.
*About the role*
The VP, Global Marketing Strategy (Maternity Cover) will provide senior leadership and continuity for Everway’s central marketing function during a 12 month fixed-term maternity cover period.
This role is accountable for delivering the existing global marketing and brand strategy, ensuring campaigns are executed effectively across regions, and acting as the connective tissue between central strategy and regional delivery.
Working closely with the CMO and regional marketing leaders, this leader will focus on execution, enablement, and performance, ensuring the function continues to operate at pace and with clarity.
*Main Responsibilities*
Strategic Campaign Leadership
- Partner with the CMO to execute the agreed Everway Marketing and Brand Strategy.
- Own and manage the global marketing campaign calendar, ensuring delivery against business priorities.
- Translate business and product priorities into clear, actionable campaign briefs in partnership with Product Marketing, Brand, Content, and Sales.
- Ensure campaigns drive pipeline impact, brand visibility, and customer engagement across regions.
Campaign Enablement
- Track and review global campaign performance against defined success metrics.
- Partner with Marketing Operations to ensure accurate reporting and insight-led decision making.
- Share cross-regional learnings and best practices to continuously improve effectiveness.
Performance & Insights
- Track and review global campaign performance against defined success metrics.
- Partner with Marketing Operations to ensure accurate reporting and insight-led decision making.
- Share cross-regional learnings and best practices to continuously improve effectiveness.
Leadership & Collaboration
- Provide confident, supportive leadership to the central marketing team, maintaining morale and momentum.
- Build strong working relationships with regional marketing leads and cross-functional stakeholders.
- Champion a pragmatic global-to-local approach, balancing consistency with local relevance.
Essential Criteria
- 5+ years’ experience in a senior Marketing leadership role across campaign, brand, field, or central marketing.
- Proven experience operating in global, matrixed organisations, ideally with central–regional models.
- Strong track record of delivering integrated campaigns at scale, rather than building from scratch.
- Highly effective stakeholder manager, able to lead through influence and clarity.
- Commercial and analytical mindset, with proven experience using data to guide decisions.
- Experience in a SaaS B2B environment preferred.
Please submit your application on out website by Wednesday, 1st April 2026
Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!
We are committed to providing a Drug-Free Workplace for all employees.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
You can view our Recruitment and Selection Policy here.
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Навыки
- Marketing Strategy
- Brand Strategy
- B2B Marketing
- SaaS
- Stakeholder Management
- Product Marketing
- Marketing Operations
- Integrated Marketing
- Data Analysis
- Leadership
Возможные вопросы на собеседовании
Важно понять, как кандидат адаптирует глобальные инициативы под специфику разных стран (UK, USA, Australia и др.).
Как вы балансируете между необходимостью глобальной согласованности бренда и потребностью в локальной адаптации кампаний на разных рынках?
Роль предполагает работу с уже созданной стратегией, поэтому важен навык операционного управления.
Опишите ваш опыт управления глобальным календарем кампаний в условиях жестких дедлайнов и множества стейкхолдеров.
Вакансия требует тесного взаимодействия с Marketing Operations и анализа данных.
Какие ключевые метрики эффективности (KPI) вы считаете приоритетными для оценки успеха интегрированных B2B кампаний?
Это временная роль (FTC), где нужно быстро завоевать авторитет.
Как вы планируете выстраивать доверие с региональными лидерами и центральной командой в первые 30 дней работы?
Everway работает в сфере нейротехнологий, что требует понимания сложного продукта.
Был ли у вас опыт работы с высокотехнологичными или наукоемкими B2B продуктами, и как это влияло на ваши маркетинговые брифы?
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