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APAC Marketing Manager
Оценка ИИВысокий балл обусловлен престижностью компании (выходцы из Stanford AI, Google X), сильным составом инвесторов и возможностью стать первым сотрудником в регионе, что дает большие перспективы для карьерного роста.
Сложность вакансии
Оценка ИИРоль требует высокого уровня автономности, так как это первый маркетинговый сотрудник в регионе. Необходимо совмещать стратегическое планирование с операционным исполнением и тесно взаимодействовать с глобальным офисом.
Анализ зарплаты
Оценка ИИУказанная роль в сфере B2B SaaS маркетинга в Австралии (удаленно) обычно предполагает конкурентную оплату. Рыночные оценки для позиции уровня Manager в международных технологических компаниях в этом регионе находятся в диапазоне 130,000 - 170,000 AUD. Профиль компании (AI-стартап с венчурным капиталом) предполагает наличие опционов, что может значительно увеличить общий компенсационный пакет.
Сопроводительное письмо
I am writing to express my strong interest in the APAC Marketing Manager position at Cresta. With over 5 years of experience in B2B SaaS marketing and a proven track record of scaling regional programs within global organizations, I am excited by the opportunity to be Cresta's first dedicated marketing hire in the APAC region. My background in driving pipeline through field events and ABM strategies aligns perfectly with your goal of unlocking the potential of contact centers through AI.
In my previous roles, I have successfully bridged the gap between regional sales teams and global marketing headquarters, ensuring that global campaigns are localized effectively to resonate with regional nuances. I am particularly impressed by Cresta's pedigree, originating from the Stanford AI lab, and I am eager to apply my experience in hyper-growth environments to help establish and grow your brand presence across Australia and the wider APAC market. I am confident that my strategic mindset and execution-oriented approach will contribute significantly to Cresta's mission and revenue goals.
Составьте идеальное письмо к вакансии с ИИ-агентом
Откликнитесь в cresta уже сейчас
Присоединяйтесь к лидеру в области ИИ для контакт-центров и станьте первым маркетологом Cresta в регионе APAC!
Описание вакансии
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman isSebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO,Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform,& co-founder, Tim Shi, an early member of Open AI.
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.
About the role:
We’re looking for a highly strategic and execution-oriented APAC Marketing Manager to build and scale our regional marketing function. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in APAC and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns.
Location: Melbourne, Australia Remote.
Responsibilities:
- In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
- Translate global campaigns and product launches into effective regional execution plans
- Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
- Partner closely with APAC Sales to drive pipeline creation and acceleration
- Act as the primary bridge between APAC Sales and Global Marketing
- Provide regional insights to inform global messaging, campaigns, and roadmap decisions
- Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs
Qualifications We Value:
- Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
- 5+ years of B2B SaaS marketing experience
- Proven success leading APAC or regional marketing programmes
- Experience operating within a global marketing organisation
- Strong enterprise field marketing and ABM experience
- Demonstrated impact on pipeline and revenue growth
- Ability to balance regional nuance with global brand consistency
- Excellent cross-functional collaboration skills
- Strong executive communication and presentation skills
- Comfortable operating autonomously in high-growth environments
Preferred Qualifications:
- Experience in software categories related to contact centers, customer experience and AI AgentS
- Experience in hyper-growth scale-ups
Perks & Benefits:
- We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. This role is variable target compensation eligible.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
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Навыки
- B2B Marketing
- SaaS
- Field Marketing
- Account Based Marketing
- Digital Marketing
- Stakeholder Management
- Sales Enablement
- Strategic Planning
Возможные вопросы на собеседовании
Важно понять, как кандидат будет адаптировать глобальные инициативы под специфику местного рынка.
Как вы планируете адаптировать глобальную маркетинговую стратегию Cresta для рынка APAC, сохраняя при этом целостность бренда?
Роль предполагает тесную работу с отделом продаж для генерации лидов.
Опишите ваш опыт взаимодействия с отделом продаж (Sales) для создания и ускорения воронки продаж (pipeline).
ABM является ключевым навыком для данной вакансии.
Расскажите о наиболее успешной кампании по маркетингу на основе учетных записей (ABM), которую вы реализовали для корпоративного сегмента.
Позиция требует самостоятельности в условиях быстрого роста.
Приведите пример, когда вам приходилось выстраивать маркетинговые процессы с нуля в новом регионе.
Проверка понимания специфики продукта компании.
Какие основные вызовы вы видите в продвижении ИИ-решений для контакт-центров на текущем рынке?
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