- Страна
- США
- Зарплата
- 110 000 $ – 120 000 $
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Associate Director, Digital Partnerships
Отличная позиция в престижном агентстве с прозрачным диапазоном зарплаты и полным пакетом льгот. Роль предлагает значительное влияние на бизнес и возможности для профессионального роста в сфере цифровых инноваций.
Сложность вакансии
Роль требует высокого уровня ответственности, включая управление командой, ведение переговоров на уровне топ-менеджмента и глубокое знание рекламных технологий (DMP, programmatic). Высокая сложность обусловлена необходимостью совмещать стратегическое планирование с операционным контролем в условиях сжатых дедлайнов.
Анализ зарплаты
Предложенная зарплата ($110k - $120k) находится в пределах рыночной нормы для Нью-Йорка, хотя для позиции Associate Director в крупных сетевых агентствах верхняя граница рынка может достигать $140k+. Тем не менее, пакет бонусов и льгот делает предложение конкурентоспособным.
Сопроводительное письмо
I am writing to express my strong interest in the Associate Director, Digital Partnerships position at Mediabrands. With over six years of experience in digital media and a proven track record of managing high-level client relationships and complex partnership strategies, I am confident in my ability to drive innovation and deliver exceptional results for your clients. My background includes extensive work with programmatic platforms, DMPs, and ad-serving technologies like DoubleClick, which aligns perfectly with the technical requirements of this role.
Throughout my career, I have successfully led teams to identify non-traditional partnership opportunities that exceed KPI targets. I am particularly drawn to Mediabrands' collaborative environment and the opportunity to work across Strategy, Analytics, and Comms Design teams to ensure seamless integration. I am eager to bring my expertise in marketplace intelligence and negotiation to the Partnerships division and contribute to the continued growth of your New Business pitches and aggregate negotiations.
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Описание вакансии
Position Overview
The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.
Position Overview
- Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and leadership accountability for team’s day-to-day responsibilities.
- Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s while managing partnership deliverable and expectations with clients on a daily basis
- Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Regularly provide performance assessments to the team and help them to work toward their professional goals and ensure the Digital Partnerships team has clear strategy, budget and objectives at all times
- Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Provide Partnerships support for various New Business pitches
- Assist and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
- Assist MAGNA aggregate negotiations across all Digital media channels
Required Skills & Experience
- Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
- Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
- Proven ability to drive projects from conception to completion; project management experience
- Proven knowledge of online planning and research tools and resources
- Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
- Understand the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
Desired Skills & Experience
- 6+ years relevant experience including 3+ years supervisory experience required
- Programmatic experience. Experience working with a DMP preferred
- Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
- Demonstrated critical thinking and problem-solving abilities
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
Salary Range
$110,000—$120,000 USD
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Навыки
- Digital Media Strategy
- Project Management
- Programmatic Advertising
- Data Management Platform
- DoubleClick DART
- Atlas DMT
- comScore Media Metrix
- Nielsen NetView
- eMarketer
- Marketplace Intelligence
- Negotiation
- Analytics
Возможные вопросы на собеседовании
Оценка опыта управления и развития талантов, что критично для позиции Associate Director.
Расскажите о вашем опыте руководства командой: как вы помогаете сотрудникам достигать их профессиональных целей и обеспечиваете четкость стратегии?
Проверка навыков ведения переговоров и работы с рыночными данными.
Опишите ваш подход к ведению переговоров по крупным цифровым партнерствам. Какие инструменты аналитики вы используете для обоснования выбора партнера?
Выявление способности кандидата находить нестандартные решения, что указано как ключевой фактор успеха в описании.
Приведите пример инновационного или «нетрадиционного» партнерства, которое вы реализовали. Каких результатов удалось достичь?
Проверка технической грамотности в области рекламных технологий.
Каков ваш опыт работы с DMP и programmatic-платформами? Как вы интегрируете эти данные в общую стратегию планирования?
Оценка навыков взаимодействия с клиентами и управления ожиданиями.
Как вы выстраиваете коммуникацию с клиентами при возникновении проблем с выполнением KPI или изменении бюджета?
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- Страна
- США
- Зарплата
- 110 000 $ – 120 000 $