Associate Growth Marketing Manager

Описание вакансии

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

The Associate Growth Marketing Manager is a key player in growing and keeping our mobile subscribers. Unlike a traditional "Performance" role focused on buying ads, this role is about Product-Led Growth. You’ll be working inside our apps and weather.com to figure out exactly when and where to show a user the value of a subscription.

You’ll partner closely with Product and UX to fix "friction points" (where users get stuck) and use tools like Braze to send the right message at the right time. If you love digging into app data and obsessed with the "inner workings" of a subscription business, this is for you.

This is a Product-Led Growth and Lifecycle role. We are looking for someone to optimize the user journey within our apps and weather.com. Please note: This is not a Paid Media or Performance Marketing role (no Facebook/Google Ads management).

The impact you'll make:

Subscription Growth

• Assist in the development, deployment & optimization of marketing tactics to drive acquisition and retention of subscribers.
• Help optimize the value proposition of premium subscriptions, bundled offerings, and add-on products.
• Support the development and evolution of subscription and membership tiers.
• Monitor subscription performance metrics (conversion, churn, ARPU/LTV) and identify opportunities for growth and optimization
• Identify friction points within the app and strategically surface subscription offers tied to gated content.
• Partner with Product/UX to optimize in-app conversion paths and reduce drop-off.

Own & Operat (O&O) Channel Strategy

• Assist in the development and management of marketing channels such as affiliate and owned and operated mediums (email/push/in app).
• Identify, evaluate, and prioritize potential opportunities for subscriber growth.
• Lead analysis of tactics and initiatives to understand performance and identify opportunities.

Go-to-Market & Cross-Functional Execution

• Collaborate with stakeholders on subscriber acquisition campaigns and upgrade paths.
• Work closely with product and design teams to develop marketing collateral to be deployed across various channels.
• Assists with the execution of marketing tactics, new subscription tiers, benefits, and partnerships, ensuring clear internal and external communication.

Analytics & Performance Management

• Build and maintain reports that track progress towards marketing and business goals.
• Analyze performance data to assess ROI, inform decision-making, and guide future investment.
• Present insights, recommendations, and progress updates to managers.

What you've accomplished:

• 3+ years of experience in marketing, marketing operations, subscriptions, digital products, or related roles
• Strong understanding of data and analytics
• Experience developing and operationalizing process and systems
• Proven ability to work cross-functionally in a fast-paced, matrixed organization
• Excellent communication, presentation, and managing up management skills
• Knowledge of mobile apps and how the App Store ecosystem works
• Experience supporting go-to-market campaigns for new app launches and product features

Nice to have:

• Experience with consumer subscriptions, media, digital platforms, or app-based products.
• Experience in fast-paced organizations such as startups or tech companies.
• Comfortable with ambiguity and an ability to take initiative.
• Experience with Braze (or similar CRM/lifecycle marketing tools) a plus

Base Salary: $75,000 – $85,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment